Lights, camera, action! ghd announces a multi-year partnership with Victoria's Secret as the first-ever official hair tool sponsor for its sizzling and sexy annual fashion show. The highly anticipated show will be held, December 10 at 10 PM EST/PST on CBS Television Network.
Wildly popular with industry experts around the globe, ghd has had seven successful seasons behind-the-scenes creating glammed up looks for top runway shows in fashion capitals such as London and Paris during their Fashion Weeks. The renowned Victoria's Secret Fashion Show is an ideal partner for ghd's fashion debut in the U.S.
ghd stylers and hairdryers will be used exclusively backstage by lead hairstylist Orlando Pita and his team. They'll create a series of hot new signature looks for the 2013 show. The show will also unveil a new revolutionary, patented styling technology-the ghd tri-zone styler, which styles any hair type in record time and creates unbeatable shine.
"ghd is excited to be building on the work we do at fashion capitals across the globe with the Victoria's Secret partnership," says Paul Stoneham, Chief Executive Officer, ghd. "The sexy, show-stopping looks that are synonymous with the Victoria's Secret Fashion Show will be created faster than ever before using our game-changing new ghd tri-zone styler. We hope to see the iconic styles that we create for the runway inspiring women all over the world to have a good hair day, every day, with ghd."
ghd's full line of stylers and brushes, along with the award-winning air professional performance hairdryer, will be on display at select in-store events leading up to the Victoria's Secret Fashion Show. Using ghd's styling tools, stylists will be on hand to ensure that beauty buffs always have a great hair day regardless of the weather.