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Multitasking

Pureology understands the importance of offering timesaving products with multiple benefits. The company debuts its Colour Fanatic, a multi-tasking hair beautifier that provides 21 essential benefits to prime, protect and perfect colour treated hair daily after shampoo and condition.

According to market research firm, NPD Group, 8 out of 10 beauty shoppers like beauty products which boast multiple benefits. Colour Fanatic primes, protects and perfects hair from the inside out.

"The majority of my clients are always on-the-go and Colour Fanatic will protect against colour fade, strengthen the hair fiber, protect against heat damage, control frizz and static in addition to offering so many other benefits," says Natasha Sunshine, Pureology Artistic Ambassador and Owner of Byuti Salon. "It's the one product that I consider a must-have."

Technology Details:

Partnering Pureology's signature AntiFadeComplex with fennel seed extract, Colour Fanatic provides antioxidant and UV protection against colour fade. Keravis and Xylose provide internal strength and protection from heat styling while a weightless natural oil blend of camelina, olive and coconut oils provide the most deluxe detangle for longer-lasting, perfect-looking colour.

Ingredient Details:

• Fennel Seed Extract is a natural plant extract and powerful antioxidant, offering environmental protection for the hair.
• Keravis is a vegetable-derived protein known for its strengthening properties. Low molecular weight components penetrate the cortex and moisturize the hair while high molecular weight components form a film on the hair shaft to lubricate and reinforce the cuticle.
• Xylose, derived from sugar, protects hair from heat-styling damage due to its insulation properties against extremely high temperatures.
• Natural Camelina, Olive and Coconut Oils were specifically selected for their incredible conditioning, smoothing and anti-frizz results. As colour treated hair is extremely fragile, these three oils combine to create an optimal, lightweight blend without weighing hair down.

Available now in salons nationwide.

21 Beauty Benefits

PRIMES
1. Protects Against Colour Fade
2. Excellent Leave-In Conditioner From Brushing & Combing
3. Instantly Detangles
4. Makes Blow-Drying Easier
5. Moisturizes Parched Hair
6. Helps Even Out Porosity
7. Weightlessly Conditions
8. Ideal Cutting Lotion

PROTECTS
9. Helps Prevent Split Ends
10. Helps Prevent Breakage
11. Helps Strengthen The Hair Fiber
12. Protects Against Heat Damage
13. Shields Against Environmental Damage

PERFECTS
14. Smoothes Out Hair Surface
15. Creates Silkiness
16. Helps Seal Hair Cuticle
17. Reduces Dryness
18. Controls Frizz
19. Reduces Static
20. Refreshes Hair For Restyling
21. Adds Shine

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