Ford Focused -
Hair: Eric Mayes; Photography: Roberto Ligresti; Makeup: David Maderich; Stylist: Beagy Zielinski
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Ford Focused

Joico's Eric Mayes invokes the style and masculinity of the Tom Ford esthetic into his latest looks for men

When Joico Guest Artist Eric Mayes set about seeking inspiration for the collection that he would later create on behalf of jcpenney salons for the newly-created men's category of the North American Hairstyling Awards, his first thought was of fashion designer Tom Ford.

Rather than Ford's work, it was the man himself who inspired Mayes to come up with an acronym using the world "male." It would stand for: Masculine, Asymmetry, Luxe, and Exotic. The result is a sizzling collection of men's looks that incorporates some of the most cutting-edge trends in men's hair with classic style elements.

"One of the most interesting trends in men's hair at the moment is the fact that nowadays, many men's shapes and techniques are influencing women's trends-think Miley Cyrus," says Mayes.

Here, HOT reveals a closer look at the cut and grooming techniques used for each look.

The look: The 1940s meet punk couture thanks to classic undercutting and extreme disconnection.

Cut: Mayes sectioned off the top with an asymmetric triangular parting from the temple to an offset point to one side of the crown.

The sides and back were cropped with a scissor-over-comb technique, and the edges were refined with a clipper fade.

To maintain maximum length in the disconnected top section, he cut from shorter to long from the crown to the front hairline.

Style: To texturize the model's fine hair, Mayes created small subsections throughout the top, braided each with a three-strand braid, and then misted each braid with Joico Power Spray Fast-Drying Finishing Spray.

Then he pressed it between the plates of a flat iron.

Once the hair cooled, he separated each braid with a tail comb, brushed through to release the texture, applied Joico Instant Refresh Dry Shampoo at the scalp for buoyancy and sprayed with more Power Spray.

The look: A classic masculine silhouette with elongated movement and texture.

Cut: Mayes sectioned the hair from the recession along the parietal, just past the center crown.

Starting at the front hairline at the sides, he created subsections that mimicked the natural shape of the hairline, and created a square shape, following the contour of the head.

Once the silhouette was established, aggressive point cutting released weight and bulk and produced texture and movement.

Style: Mayes applied Joico JoiGel Medium Style Gel to damp hair and directed all strands from the back to the front with his fingers.

Once the hair was dry, Instant Refresh at the scalp provided lift, Joico Creme Wax Texture & Shine produced separation and Power Spray provided long-lasting hold.

The Look: Full, lush and sexy!

Cut: This full-textured hair was cut with a slight taper on the sides and back that was incorporated into the natural hairline.

Mayes lifted the top sections straight up and point-cut to accentuate the natural texture.

Style: Mayes applied JoiGel Medium Style Gel to the sides and back sections and worked Joico Power Whip Whipped Foam through the top sections.

He blew the hair dry with a cushion brush, wrapping it around the head for a smooth finish.

Once strands were dry, he directed all of the hair back, worked in a small amount of Joico Super Shine Glossing Polish and finished with Power Spray for touchable hold.


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