Busy beauty buffs in California can now shop with convenience and ease at Beth's Beauty Bus-Los Angeles's first-ever mobile retail cosmetics and skincare boutique, which follows on the heels of the food truck trend.
Making its rounds, Beth's Beauty Bus typically stops at business parks and corporate campuses, as well as other commercial locations. The beauty bus is also available for private parties and special events.
Founded in the fall of 2013 by skincare therapist and board-certified esthetician Beth Ross, the truck-based retail concept offers a variety of natural and organic skincare, haircare and cosmetics for Los Angeles glamour girls, who may not always have time to get to a specialty store.
"Along with convenience, I offer high-quality, locally-sourced natural and organic products which are difficult to find in brick-and-mortar stores, in addition to a personal consultation for each client," says Beth Ross-a former television producer and marketing professional.
Ross regularly tweets her upcoming locations and appearances, and posts them on Facebook and on her website. The bus, a former military truck has a side mirror that reads, 'Objects In Mirror Are More Beautiful Than They Appear,' which provides a playful and encouraging message to women.