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CPNA announces first-ever interactive technology exhibit

With the ever-increasing role of technology, brands are placing more importance on connecting with consumers through various mediums, whether it be via using products first-hand or reading and reviewing brands through print and online coverage.

It's absolutely vital that beauty brands evolve their marketing strategies to include an online, interactive presence with consumers. From games that pay rewards to building websites that convey the brand's story and allow consumers to engage with product, online opportunities are endless.

In response, Cosmoprof North America (CPNA), to be held July 13 - 15, 2014 at the Mandalay Bay Convention Center in Las Vegas, will unveil an interactive technology on the show floor. The interactive, multi-media exhibition, sponsored by The New Agency, will spotlight blue-sky concepts and feature experts who will teach attendees how to build desire, deliver brand impact and foster consumer engagement. This inaugural program will allow attendees to immerse themselves in the big picture of the beauty landscape and explore future trends.

Within the exhibition, The New Agency will host The Digital Discovery Tool Booth, a quick-stop opportunity for brand representatives to use various analysis tools to better understand the state of their online and YouTube presences. Experts from Bamboo, SpringBox and Strike Social will be available to discuss ideas and tactics to make quick and long-term improvements to their online marketing strategies. In addition, brands will have the opportunity to discuss overall video, YouTube, and online strategy with The New Agency's founder, Erick Brownstein.

"The Digital Tool Booth will give beauty brand representatives a glimpse into how their web and YouTube presence compares to leaders in the industry. The New Agency and our digital partners will be available to discuss strategies and share tools and tactics to help brands navigate more successfully through the ever changing digital landscape," said Erick Brownstein, founder of The New Agency.

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