BCA: I.C.O.N. Promotes Products for a Cure Shampoo Serum
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BCA: I.C.O.N. Promotes Products for a Cure

I.C.O.N.'s Cure by Chiara line works to improve hair's texture -- all the while promoting a cure for a cancer.

When it comes to Breast Cancer Awareness (BCA) Month, I.C.O.N. is an established source of support among the beauty industry. Company founder and Creative Director Chiara Scudieri has played a major role in launching the new BCA line, which revolves around I.C.O.N.'s No. 1 best-selling product, Cure Replenishing Spray. After seven years of I.C.O.N.'s Cure campaign, over $125,000 in donations has been contributed to Stop Cancer.

However, cancer hasn't yet stopped -- and neither will I.C.O.N.'s efforts to help in the fight for a cure, says Chiara. 

This year, the line is being relaunched, and it now consists of three uniquely packaged products that bring out the best in tresses.


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