Sometimes serendipity plays a role in a company’s tour de force; sometimes it’s savoir-faire. For Keratin Complex—a company that burst onto the beauty scene three short years ago—it’s a bit of both. In the beginning, being at the right place at the right time certainly was key to its meteoric rise, but it’s the lightning-quick mind and savvy exploits of founder Larry Solomon that continue to rocket Keratin Complex toward the outer limits of the beautysphere.
“Our Keratin Complex Smoothing Therapy—released in 2007—was just the first of many keratin-based products that we’ve developed—and continue to develop—to leverage the benefits of natural keratin to strengthen, smooth and add shine to hair.”Solomon also addresses the brouhaha over formaldehyde. “Many stylists and clients are nervous about the reports conceing keratin smoothing systems containing high levels of formaldehyde. Although we’ve done due diligence regarding testing our products, and have found that they test out far below acceptable levels, we now offer therapies and take-home products that offer shorter-term fixes for frizz and unmanageable hair.” Example: Express Blowout takes 45 minutes to one hour to complete and can be done with or without the use of a flat iron. Keratin Complex has also introduced a bevy of new hair products that continually reintroduces small amounts of keratin into the hair, thus prolonging and improving results.Charging ahead, more products will soon be introduced, each one reinforcing or creating everything from smooth waves to stick-straight hair. Anti-aging Keraceuticals skincare is also on the horizon. And there’s also yet another major push that will occur sometime in 2011. While Solomon is mum on exactly what this will be, Hot can give you one big hint: Larry Solomon dreams in color. (KeratinComplex.com)
Larry Solomon,
President of Keratin Complex
“We’re in the beauty business for the long-term;
we’re not a flash in the pan,” declares Solomon.
Martino Cartier,
Global Artistic Director
“Hands down, my favorite product of the Keratin Complex Style Therapy launch is Flex Flow finishing hairspray. In fact, it’s my favorite styling product, period. It never builds up on the hair, you can use it while designing in lieu of a cutting lotion without damaging your shears, and the keratin in the product allows you to treat the hair while blow-drying. On top of all these benefits, it also has brushable style memory and produces intense shine. Gotta love it!”
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