"Our Keratin Complex Express Blowout treatment was originally designed to reduce smoothing services to one hour, with the effects lasting four to six weeks," explains Martino Cartier, International Artistic Director and owner of Martino Cartier Salon in Sewell, New Jersey. "But recently, we've begun using the Blowout product to create a 10-minute service, which smoothes the hair and leaves volume at the root area, with the effects lasting the same amount of time.
At our salon, we're charging an additional $75 when added to a color service and $99 with a haircut. It's catching on like wildfire, with prestigious salons like Visible Changes in Houston and Mario Tricoci in Chicago, now offering this 10-minute mane tamer."
The scoop: Apply a light coating of Keratin Complex Express Blowout solution to towel-dried hair (80% of the moisture is removed), starting one inch from the root area and down to the tips. Using a ceramic round brush and blowdryer with a concentrator nozzle - Martino uses a Keratin Complex 2 1/2" Thermal Round Brush and Heat Therapy Ceramic Ball Dryer - and blow-dry the hair, starting one inch below the root line, continuously moving the blowdryer and keeping the nozzle next to the hair.
"After the shaft and tips are dry, style the root area, which receives the solution via natural absorption and product remaining on the brush, Martino explains. "The smoothing, color-locking and shine benefits, plus affordable pricing and quick service time, make this service irresistible to clients, whether they have frizzy hair or just want to protect their color investment."
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