(left to right) Oribe's Tevya Finger, Oribe and Daniel Kaner; P&G Salon Pro's Reuben Carranza
- Tevya Finger and Daniel Kaner, Co-Presidents of Oribe Hair Care, along with Reuben Carranza, CEO of P&G Salon Professional North America, announced today that Oribe Hair Care is partnering with Wella Professionals Color in a strategic alliance to deliver joint programming to the salon industry.
Respected as one of the top editorial stylists and fashion influencers over the past three decades, Oribe co-founded his eponymous line with Kaner and Finger to create the most elevated high-performance hair care brand in the industry. Wella Professionals Color has long been Oribe's preferred color brand and was a natural partner, given both companies' aligned creative approaches.
The newly formed alliance will focus on developing joint programming for educational events such as "Oribe Ateliers," a series of intimate hands-on workshops held throughout the U.S., and "Oribe Backstage," a yearly gathering of more than a thousand of the country's top hairdressers.
Said Finger, "The relationship allows us to present a highly unique offering to salons - a combination of the best color, education and hair care products in the market. Together, we are a one-two punch that will truly enhance each other's businesses and will bring together two great brands. This is the true meaning of a strategic partnership."
Kaner added, "Color is so important to a stylist. It adds a level of artistry and depth to the overall finished look. We at Oribe Hair Care are excited to partner with Wella Professionals to integrate color into our programs and education - and together extend many benefits to our network. Wella Professionals Color is a world-class product that is grounded in a thorough understanding of what the stylist needs and what the consumer wants."According to Oribe, "The original idea for Oribe Hair Care was to inspire and to deliver products and education that elevated hairdressers. I have always looked at Wella as having similar interests. It is an honor and a privilege to be associated with such an amazing brand."
Carranza commented, "Oribe is a legend in his own right within the salon industry and has achieved success in many capacities as a stylist, from his celebrity clientele to his editorial work to his leadership as the Creative Director of a remarkable product company. He has also taken his achievements to the next level to share his decades of experience by educating the next generation of stylists. Wella and Oribe Hair Care are completely aligned in our goal to assist and inspire hairdressers to achieve their dreams."
To kick off the alliance, Oribe will headline a special stage presentation for Wella Professionals at the annual Intercoiffure America/Canada event at the Waldorf-Astoria in New York City on October 15-17, 2011. Oribe will also appear as an inspirational guest artist at Wella Professionals 2011 Inteational Trend Vision Awards event on Saturday, October 29 in New York City, exclusively for an audience of top North American hairdressers. During that weekend, Wella Professionals will host thousands of industry enthusiasts and passionate stylists from across the globe as they watch stylists compete for the coveted awards in "Young Talent" and "Color" categories and the release of Wella Professionals 2012 Inteational Trend Vision collection.
Recognized as an iconic, cutting-edge and cult favorite brand, Oribe Hair Care is sold at more than 1,000 salons. Oribe crafts exclusive blends of the finest hair formulations for the glamorous and hair-obsessed. Combining over 30 years of styling heritage at the top of the editorial and salon worlds with old-world craftsmanship and cutting-edge innovation, the collection offers the highest possible levels of performance and sophistication.
Oribe delivers truly original formulations: gels that condition, oils that hold, sprays that don't flake or clump, and skincare-grade shampoos that prep hair for styling while protecting it from the environment, all lightly scented with specially commissioned French perfumes. Beautiful in function and form alike, this line is for taste-driven individuals who know that personal style - perfectly expressed through excellence - is the ultimate luxury.
Oribe (pronounced OR-bay) is a distinguished and renowned celebrity hairstylist who has been lauded as one of the top hairdressers of all time. Oribe's combination of session, celebrity and salon work spans more than three decades; he has helped define fashion over the course of a career of unprecedented longevity and scope.
His collaborators include photographers Irving Penn, Helmut Newton, Richard Avedon, Annie Leibovitz, Herb Ritts, Francesco Scavullo, Horst, Craig McDean and Steven Klein; creative directors Fabien Baron and Keesha Keeble; make-up artists Fran?ois Nars, Pat McGrath, Kevyn Aucoin and Stephane Marais; and fashion designers such as Gianni Versace, Karl Lagerfeld and Dolce & Gabbana, And then there are the models, celebrities and icons - from Beverly Johnson, the original supermodel, to Christy Turlington, Heidi Klum and Naomi Campbell. In fact, it was Diana Ross who showed Oribe how to really secure a wig. And of course, one can't leave out Jennifer Lopez, with whom Oribe has worked since her first album cover. All told, Oribe has contributed to just about every major magazine and worked on virtually every major fashion show over the past three decades. In the past year alone, his editorial and campaign work has been seen on the covers and pages of Vogue, Elle, Allure, InStyle, W and V.
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit
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Mary Atherton, Wella Professionals for P&G Salon Professional 818-999-5112, ext. 4512
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