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Powering Businesses

Joico launches StyleSeat partnership

Joico has flipped the "Beauty Link" switch on! Beauty Link, a unique online business building program powered by StyleSeat, is now live for participating Joico partners including stylists, salon owners, employees and renters. By partnering with StyleSeat, Joico created a customized client search platform and salon business building tool that gives Joico salons distinct advantages and expanded benefits to their online business and promotional initiatives. Via this new complimentary program, users can easily and effortlessly take advantage of a variety of online capabilities-including attracting new clients, retaining existing clients and marketing through social media.

The "Beauty Link" program offers individual salon stylists the opportunity to create their own websites, thereby maximizing online marketing activities, extending their reach and creating more brand ambassadors. Clients can search for local services based on personalized criteria and recommendations from their social circles, gain access to local deals, earn discounts for referrals and discover what's hot in their regions. Via the online booking feature, participants can easily book and manage appointments.

The Joico/StyleSeat arrangement includes a comprehensive, online Joico marketing program across StyleSeat, Facebook and Twitter as well. Professionals can use the "share" features to maximize promotions, and can easily create custom online deals, seasonal specials, referral incentives and official product promotions to support salon marketing agendas. In order to promote specific images and brands, users can upload photos to a gallery space. The ability to turn on automatic client confirmations, reminders and thank-yous also enables professionals to easily remain in constant contact with customers. Via a StyleSeat app, participants can manage appointments and daily activities, and track schedules, ongoing business statistics and daily data on iPhones, iPads or Android phones.

"With more salons and stylists turning to the Internet to market and power their businesses, we know that StyleSeat will be an indispensible tool for attracting clients to Joico salons, educating them about products, providing stylists and clients with online booking capabilities, offering exciting social networking connections, promoting the Joico brand to hundreds of thousands of potential clients and so much more," says Valerie A. Robinett, Joico Director of Public Relations. Several topnotch stylists also offer rave reviews. "StyleSeat has made my life so much easier," says Cherry Petenbrink, Hollywood film and celebrity stylist and Joico Guest Artist. "It's a website, an online profile, client scheduling and connections to social media all in one step! It's easy, efficient and best of all, it's free!"


Joico Artist, salon owner and Shear Genius Winner Anthony Morrison's page
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