Facebook Twitter Google Digg Reddit LinkedIn Pinterest StumbleUpon Email

Swimming Star

Malibu C named official hair care of USA Water Polo

Swimming certainly takes its toll on our hair taking our shiny locks and transforming them into dull strands. USA Olympic Water Polo players are among the country's top athletes. Unfortunately, even the most talented athletes aren't immune to the effects of extended hours in the pool-dry hair that's discolored, brittle, flaky and irritated.

"Hair care is a critical concern for aquatic sport athletes, including water polo players," says USA Water Polo CMO, Jen Rottenberg. Because the finest athletes deserve topnotch hair care, USA Water Polo, Inc.-the national governing body for all Water Polo in America-sought out Malibu C. As aquatic athletes come to recognize that salons are a vital destination for haircare guidance, Malibu C seeks to educate them about all their strand-saving options.

Rich with freshly activated Vitamin C and phyto-nutrients, Malibu C helps hair by penetrating deeply, drawing water deposits and environmental toxins to the hair's surface where they are whisked away. The result is a total transformation from dry, damaged, discolored hair to vibrant, moisture-rich locks that shine. "Constant exposure to pool chemicals like hard water minerals and chlorine combined with lots of sun creates unsightly hair conditions that many believe require harsh chemicals to normalize," attests Tom Porter, founder and president of Malibu. "We are proud to offer 100% vegan treatments that are safe for daily use and which will keep USA Water Polo players' hair functioning at peak performance-no chemicals required."

As part of the sponsorship, Malibu C will offer the men's and women's teams hair-helping products and educational opportunities related to hair care. A percentage of the profits will benefit the National Team programs. Consumers will have the option of allocating the proceeds of their purchases to either the Men's or Women's National Team, or, alternatively, to the USA Water Polo General Fund.

Click to watch the video   

See More Stories

World-Class Hair & Beauty Magazine, Hair Style How-To Books & DVDs, Free Hair Style Gallery. New hair ideas. Best haircuts and styling tricks. Step-by-Step How-to hairstyle Guide. Most popular celebrity haircuts and how to get them. Expert advice on beauty and fashion.

Free App HOT by Hair's How Magazine
HOT Beauty Magazine
Subscribe to HOT Beauty Mag
Download on Apple iStore Download on Google Play
Free App Hair's How - Style Books (English)
Hair's How Style Books
Hair Styling How-To Books
Download on Apple iStore Download on Google Play