The Professional Beauty Association (PBA) and Great Clips enter a strategic partnership and a $100,000 sponsorship of CUT IT OUT, a program dedicated to raising awareness and stopping domestic violence across the U.S.
With the support of salons, spas, schools and beauty professionals, this new program aims to eradicate violence.
As the Premium Sponsor of CUT IT OUT, Great Clips will enable PBA to create a new CUT IT OUT website. It will also provide ongoing outreach, print and maintain collateral materials, and develop additional marketing initiatives aimed at educating the industry on domestic violence.
Great Clips will promote CUT IT OUT via its nationwide network of more than 3,000 salons and 30,000+ stylists.
"Domestic violence continues to be an issue for far too many women and men. Great Clips hopes that the connection our customers have with our stylists will enable those in need to safely seek help," says Kim Schottler, Director of Industry Relations, Great Clips.