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Power of Pink

Beauty salon providers are debuting special "pink" products to benefit breast cancer research and awareness.

Unfortunately, we all know courageous women whose lives have been completely crushed by a devastating breast cancer diagnosis. Suddenly, life ushers in a new and unfamiliar set of obstacles and hopeful futures are clouded by uncertainty, despair and fear. In 2012, over 227,000 women will be told, "You have breast cancer"; 40,000 women will die of the disease.

September/October 2012 Find in
September/October 2012

In an effort to eradicate breast cancer, many charitable companies have graciously stepped up to assist in battling the disease by offering special "pink" products. Proceeds benefit research, prevention, awareness and beyond-in the hopes that one day soon breast cancer will no longer be a threat to women. Here, we offer a look at the latest styling tools and products to go pink.

Pravana's Intense Therapy Leave-In Treatment


Pravana's Intense Therapy Leave-In Treatment

In honor of Breast Cancer Awareness, Intense Therapy Leave-In Treatment is available In Pink for a limited time!

Intense Therapy's enriched formula gives a burst of moisture and instantly transforms coarse, dry or frizzy hair to a smooth soft texture. Specially formulated, Intense Therapy will rejuvenate and protect hair while shielding it from harmful UV rays.

Pravana will donate a portion of the proceeds from the sale of this product to Beauty Bus Foundation, an organization that aims to deliver dignity, hope and respite through beauty and grooming services.


Boom Boom Brow Bar

Boom Boom Brow Bar's Boom Boom Push-up Brow pencil

Boom Boom Brow Bar's Boom Boom Push-up Brow pencil
Add a little lift, provide some support and accent eyes with a dash of sparkle!

In October, Boom Boom Brow Bar will donate 10% from the sale of each Boom Boom Push-up Brow highlighting pencil to The National Breast Cancer Foundation. One side of the magical two-sided pencil features a matte concealer that creates the illusion of lift as it also works to camouflage unwanted hairs.

For a bit of shine and to mask dark circles, users can dab the sparkly side of the pencil on the inside corner of the eye.

Boom Boom Brow Bar offers complimentary brow waxes for breast cancer survivors and strugglers

How many New York City destinations have more than two dozen bras dangling from crystal chandeliers? Boom Boom Brow Bar does! During the month of October, the brow bar is offering free waxes to breast cancer survivors and strugglers.
"These women are rockstars. As far as I'm concerned, it's the least I can do to have them feeling their best brow-wise!" says Boom Boom, owner of Boom Boom Brow Bar.




According to the American Cancer Society, approximately one in eight women will develop invasive breast cancer in their lifetime.

Support Breast Cancer Awareness with the purchase of Aquage's limited edition pink Finishing Spray (full and travel size), Beyond Shine and SeaExtend Silkening Oil Treatment.

Together, we do make a difference.

The Limited Edition Pink No Tangle Pre-Styler Brush by Macadamia Natural Oil

Macadamia Natural Oil

The Limited Edition Pink No Tangle Pre-Styler Brush by Macadamia Natural Oil

In an effort to support women with cancer, Macadamia Natural Oil offers a Limited Edition Pink No Tangle Pre-Styler Brush that painlessly detangles clients' hair-even locks damaged by cancer treatments.

The eye catching pink brush is packaged along with the Healing Oil Treatment and Deep Repair Mask.

In the spirit of giving, 10 percent of net proceeds will benefit Cosmetic Executive Women's Cancer and Careers nonprofit organization, which offers career coaching, free educational publications, support groups and educational seminars for people with cancer.




Throughout September, Matrix is partnering with Beauty Systems Group (BSG) to raise awareness about breast cancer with its specially designed Total Results, Biolage, Design Pulse, and Vavoom "2 for $22" duos.

Matrix has pledged $34,000 to the Susan G. Komen foundation.

The duos will also be sold through jcpenney salons and Salon Centric stores to benefit the City of Hope.

In 2012, Matrix will make a one-time donation of $25,000 to City of Hope for breast cancer research, treatment and education.


Pure Extensions

Pure Extensions

PinkStrands by Pure Extensions is a turnkey BCA kit that includes enough "radical pink" extensions for 10 clients, threader, step-by-step printed guide and video; table tent; donation box; window decal; and "Ask Me" and "I Gave" stickers. Kit and refill orders are shipped promptly.

For complete information on how to get started:


Big Sexy Hair

Sexy Hair Concepts

Big Sexy Hair

Big Sexy Hair's best-selling hairspray is also a catalyst for promoting awareness.

Via a contest sponsored by the company, graphic designers nationwide had an opportunity to see their concept grace a special "Pink" edition of this hairspray.

Cherie Porter's winning zipper design was chosen for this special breast cancer initiative.

Five percent of net proceeds (up to $40,000) from the sale of these special pink cans will benefit Look Good Feel Better (LGFB)-a national public service program that assists patients struggling with the appearance-related challenges of cancer treatment.

Sexy Hair's employees unite for the company's 3rd Caring is Sexy Walkathon
Sexy Hair's employees unite for the company's 3rd Caring is Sexy Walkathon

In other Sexy Hair news, more than 100 employees gathered at California's Santa Monica Beach on August 16, 2012 for the company's 3rd Caring is Sexy Walkathon.

At the end of the event, approximately $5,000 was raised for Look Good Feel Better. A partner since 2011, Sexy Hair has raised more than $300,000 for the organization.




Ron "Mr. Ron" Cardillo, President and CEO of SHE by SO.CAP. USA, initiated his company's "Pink Hair for Hope" campaign seven years ago.

"When we launched our program, we never dreamed that it would become an industry phenomenon," Mr. Ron explains.

"I remember all of us being so amazed and happy the first year when we raised $25,000.

Because we had a better handle on how to promote the program the next year, we raised $175,000.

Today, our 'Pink Hair for Hope' campaign-which is supported by SHE by SO.CAP. USA distributors, salon network and many other salons and beauty professionals-has raised over $2.5 million to fight this disease."




For every pink product sold, Surface will donate $1.00 to the Lisa Rendall Foundation. Lisa Rendall was a local radio personality who lived with Stage 4 metastatic breast cancer for over 10 years.

She's credited with putting a face to breast cancer in Saskatchewan, Canada, by telling her story and raising over $400,000 for research.

Her organization continues to raise funds for the cause.


Alterna's 1 Night Highlights in Haute Pink


Alterna's 1 Night Highlights in Haute Pink

Alterna dares beauty enthusiasts to have a splash of fun with color!

Its temporary 1 Night Highlights color collection is a mineral-based system that enables beauty buffs to create trendy looks such as ombré, tie-dye and chunky streaks-with no commitment.

The color easily washes out after one shampoo.

Throughout October, Alterna will donate 10% of the net proceeds from its special 1 Night Highlights in Haute Pink to the National Breast Cancer Foundation.


CHI Pink Crinkle Breast Cancer Iron Collection by Farouk Systems

Farouk Systems

CHI Pink Crinkle Breast Cancer Iron Collection by Farouk Systems

A portion of the proceeds from Farouk's limited edition CHI Pink Crinkle Breast Cancer Iron Collection will be donated to The Rose-a Houston-based non-profit organization that provides women with mammography screening and diagnosis, as well as access to treatment and support.

The pink collection includes the original CHI Ceramic Dual Voltage Hairstyling Iron, a pink thermal mat and a delicate, chic, silver "Rose" ribbon bracelet.


Joico's JoiMist Firm Duo, ISO Daily Finish


Joico's JoiMist Firm Duo, ISO Daily Finish

Joico/ISO's Beauty for Hope Initiative is a year-round campaign that includes fundraising events and promotions, education, support and encouragement, as well as lots of inspiration.

The charitable company unveils a new program that essentially enables it to double its annual efforts.

Via a partnership with Beauty Systems Group, Joico/ISO is offering special edition products that benefit Susan G. Komen For the Cure. Featured Joico duos-in specially-designed pink packaging-include JoiMist Firm and JoiWhip. Stand-alone offerings include ISO Bouncy Crème curl texturizer, ISO Daily Shape and ISO Daily Finish sprays.

The company also supported the annual City of Hope fundraiser, held in Las Vegas in July, 2012.

Personna Flare Razor

Spilo Worldwide

Spilo Worldwide supports Expedition Inspiration-an organization that raises funds for research. It also supports survivors through a host of outdoor activities.

A portion of the profits earned on a selection of pink products-from July through December-benefit this organization.

The products include the Personna Flare Razor, which flaunts a pink and black handle and includes a blade lock for freehand styling and a blending guard.

Included is complimentary five-pack of super sharp Personna Hair Shaper Blades.

Spornette Pink Prego

Spornette International

For a limited time only, Spornette International's two most popular collections are in the pink in an effort to benefit breast cancer awareness.

Offered in a new palette of pink hues, the Pink Prego includes a complimentary BCA pink ribbon Crystat.

In addition, the Pink Little Wonder teasing brush is unveiled. It creates va va voom volume due to its extended Tourmaline nylon bristles that work in sync with the shorter boar bristles.

A portion of Spornette International sales proceeds will benefit the Breast Cancer Research Foundation.

Bioken's Enfanti Color Care


Bioken's Enfanti Color Care

In an effort to raise awareness and contribute to the search for a cure, Bioken is donating a portion of the proceeds from the sale of every 16 oz. Enfanti Color Care duo sold during September and October.

To qualify for the contribution, organizations must verify that at least 80% of the donation will go directly toward research, prevention and/or screening.


Cold Cap Therapy


Cold Cap Therapy

Kenra generously supports the Rapunzel Project, a non-profit organization dedicated to helping cancer patients keep their hair via a unique cold cap therapy.

To date, Kenra has donated $50,000 to this worthy non-profit, with the goal of donating an additional $250,000.

Sales of Kenra's pink products support this company's generous efforts! (

Angelo David Brush Collection

Angelo David Salon

New York City's posh Angelo David Salon offers breast cancer promotion

Manhattan's Angelo David Salon supports Breast Cancer Awareness Month with Shades of Pink.

During the month of October, 2012, 100% of sales from every pink manicure will be donated to

Additionally, 10% of the sales from the Angelo David Brush Collection will also be donated to this organization.

In the Spirit of Giving

HOT uncovered some of the country's most reputable organizations-each one on its own crusade to eradicate breast cancer. Whether it's through the funding of programs, research initiatives or to promote awareness and screenings and diagnosis, these charitable organizations have truly made great strides in assisting women inflicted with the disease. Here, a list of some of the most stellar organizations that are giving back, so that we can all move forward in a world without cancer.

American Cancer Society
Together with millions of supporters, the American Cancer Society (ACS) saves lives and creates a world with less cancer. This nationwide, community-based voluntary health organization is dedicated to eliminating cancer. Headquartered in Atlanta, the ACS has 12 chartered divisions, more than 900 local offices nationwide and a presence in more than 5,100 communities. (

Avon Foundation for Women Breast Cancer Crusade
Initially launched in 1992 as a pioneer program in the U.K. the Avon Breast Cancer Crusade was later adopted by Avon in the U.S. In 20 years, Avon philanthropy has generated and donated more than $740 million to global breast cancer programs. Funding supports awareness and education; screening and diagnosis; access to treatment; support services and scientific research. (

Beauty Foundation for Cancer Care
In 2008, the Beauty Foundation was created with the mission of alleviating some of the tremendous physical, emotional and financial strains that cancer treatment inflicts on families. It raises funding to offset expenses incurred, which aren't covered by insurance, including child care, household costs, transportation fees associated with treatment and more. The Beauty Foundation also supports the development of educational materials and provides support to local cancer centers. (

Breast Cancer Action
Breast Cancer Action is a national, feminist grassroots education and advocacy organization working to end the breast cancer epidemic. Founded in 1990 by a group of women who realized the power of community, BCAction has a unique understanding of the political, economic and social context of breast cancer. (

Breast Cancer Fund
The Breast Cancer Fund works to connect the dots between breast cancer and exposures to chemicals and radiation in our everyday environments. It translates the growing body of scientific evidence linking breast cancer and environmental exposures into public education and advocacy campaigns. (
A nonprofit organization dedicated to providing reliable, complete and up-to-date information,'s mission is to help us better comprehend medical and personal information about the disease, empowering people to make more informed decisions. (

The Breast Cancer Research Foundation
The Foundation's mission is to achieve prevention and a cure by providing critical funding for innovative clinical and translational research at leading medical centers worldwide. It also increases public awareness about maintaining breast health. More than 90 cents of every dollar donated funds research and awareness programs. (

Entertainment Industry Foundation's Women's Cancer Programs
As a leading charitable organization hailing from the entertainment industry, the Entertainment Industry Foundation (EIF) harnesses the collective power of the entire industry to raise awareness and funds for critical health, educational and social issues. Celebrity couples Steven Spielberg and Kate Capshaw, and Tom Hanks and Rita Wilson helped establish this Foundation. (

Nancy R. Gelman Foundation
This nonprofit corporation is dedicated to improving outcomes for patients with breast cancer. Founded in 2001 by Nancy R. Gelman's family shortly after her death, the Foundation supports and promotes research and awareness. (

National Breast Cancer Coalition
Since National Breast Cancer Coalition (NBCC)'s founding in 1991, it has changed public policy, science, industry and advocacy. Its Breast Cancer Deadline 2020 is a call-to-action for policymakers, researchers, breast cancer advocates and other stakeholders to eradicate this devastating disease by 2020. (

National Breast Cancer Foundation
The National Breast Cancer Foundation's mission is to save lives through early detection and to provide mammograms for women in need. It aims to increase awareness through education and provide diagnostic services and nurturing support services for those impacted by the disease. (

Susan G. Komen for the Cure
A global leader in the breast cancer movement, Susan G. Komen for the Cure, has invested more than $1.9 billion since its inception in 1982. Its grassroots network of survivors and activists work together to save lives, empower people, ensure quality care for all and to energize science to find cures. Thanks to events such as the Susan G. Komen Race for the Cure, the Susan G. Komen 3-Day for the Cure and charitable contributions, it has become a valuable source of nonprofit funds dedicated to battling breast cancer. (

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