Courtesy of abba
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Second Nature

With an "ab fab" lineup of enriched formulations, abba stays true to its roots.

Over a year in development, abba pure performance hair has been refreshed with new packaging, more botanicals and no DEA, MEA, phthalates, parabens, gluten, or sodium chloride.

September/October 2012 Find in
September/October 2012

Equally exciting, abba now includes proprietary ProQuinoa Complex—quinoa, barley and soy—in every product. Providing natural protection and long-lasting moisture and strength for all hair types, ProQuinoa Complex also coaxes stubborn and limp strands to behave their manageable best.

“Because abba has always been based on botanicals, the new rollout is really an evolution of this 24-year-old brand,” says Bradford Scott, abba National Educator. “There are five times more botanical ingredients than before, a new-and-improved surfactant in all shampoos and, of course, proprietary ProQuinoa Complex that greatly enhances the finished results.” All abba products are 100% vegan! (

While there are many products in this dynamo, botanical brand, there are some that have definitely caught our eye. Below is a sampling of some of our favorites:

Color Protection Shampoo and Conditioner revitalize fragile, chemically treated hair.

Key botanicals: coconut and sage

Moisture Shampoo and Conditioner gently cleanse, hydrate, strengthen, add softness, and eliminate static-induced frizz.

Key botanicals: olive butter and peppermint

Volume Shampoo and Conditioner enliven even fine, limp strands and add strength and shine.

Key botanicals: lemongrass and grapefruit

Gentle Shampoo and Conditioner cater to sensitive skin; Detox Shampoo naturally removes buildup; Recovery Treatment Conditioner nourishes and rebuilds hair.

Key naturals: aloe, cherry bark, lavender, molasses, peppermint, and baking soda.


Second Nature With an “ab fab” lineup of enriched formulations, abba stays true to its roots. “The power of Mother Nature is unsurpassed. “With relentless drive and unparalleled grace, she never fails to renew, evolve and endure.” abba pure performance hair care   

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