At the recent Marimekko show, held during Mercedes-Benz Fashion Week in New York City, color was in full bloom.
"The Marimekko Spring/Summer 2013 clothing collection is themed 'Art of Print Making - Color for a Reason'" says Noora Niinikoski, Head of Fashion Design for Marimekko.
"Color and prints bring fun, and Marimekko is all about a positive energy."
To complement the collection, a sculptural, subtle wave with a low pony was created by Jon Reyman for Aveda.
"The look for Marimekko is intentional, but not overdone," says Jon Reyman for Aveda. "Hair is backcombed on top of the head for volume and parted deeply on the left side to create a square shape. Fingers raked through the hair create texture that gives the style movement."