Buxom Blondes -
Courtesy of Matrix
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Buxom Blondes

Catering to fair-haired wannabes is a big part of the salon business, but it doesn't come without serious risks for tonal shifts, porosity, brittleness, dullness, and continued degradation of the hair fiber.

January/February 2013 Find in
January/February 2013

Removing the creases from your worried brow, Matrix announces the launch of Total Results Blonde Care, a threestep regimen with Defense 360º Technology, which addresses all of these challenges while it coddles sensitive hair.

Blonde Care Shampoo and Conditioner gently cleanse, condition and detangle without adding style-breaking weight; Flash Filler Sheer Mist fills in porosity, fortifi es and maintains beautiful brightness.

Available: February 2013

Lighter, Brighter, Faster

Perfect for highlights, retouching and overall lightening, new Matrix Light Master lifts up to eight levels—yes, you read that right—in quick time, while strands are kept protected and conditioned.

Key ingredients: Light Boosting Technology with ammonium persulfate, which hastens processing times and eliminates warm undertones, and panthenol, a natural water magnet for continuous hydration during the service.

Perk! Light Master, which can be used on- or off-scalp, has a creamy consistency that works equally well for traditional foil highlights or balayage techniques.

Available: February 2013.

Blonde business
Of all haircolor users, 40% of women opt for blonder shades and four out of five women lighten their hair. (Source: Matrix)


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