In today's competitive economic climate, it's critical for sales consultants to master the latest selling techniques when promoting their company's brand and products. To assist beauty industry distributors and manufacturers in boosting revenue and maximizing performance, the Professional Beauty Association (PBA) is offering a complimentary webinar focused on consultative sales strategies.
This 60-minute webinar, featuring Dirk Beveridge, President and CEO of 4th Generation Systems, looks at growing sales and commissions by identifying sales strengths and weaknesses. Utilizing meaningful dialogue to engage customers, it aims to differentiate brands beyond product and pricing.
Beveridge will also detail how small changes in a salon's current sales procedure can make a significant impact when growing business and cultivating client relationships. Ultimately, by shifting from a product transaction orientation to a customer focus, beauty professionals will build stronger relationships while significantly increasing sales.
Open to everyone, this complimentary webinar will be held on March 7, 2013 at 12 p.m. EST (11 a.m. CST, 10 a.m. MST and 9 a.m. PST). To register, visit www2.gotomeeting.com/register/451947370.
For more information on upcoming PBA webinars, visit probeauty.org/education.