The Stone House in Warren, NJ was the scene of the unveiling of the MILANIA Professional Hair Care line. The powerful duo behind the launch is Real Housewives star Teresa Giudice and her business partner Jerel James Sabella. Approximately 300 people-from salon owners to savvy stylists, beauty distributors, media, friends and even cast-mates-attended the exclusive invitation-only event.
The MILANIA Professional Hair Care is a luxurious, restorative hair care treatment system that was specifically designed to renew the look and feel of damaged, dry, compromised hair. Each product contains eight essential natural ingredients, which are designed to repair, while imparting shine, condition and manageability. The special formula also protects hair from future damage.
Giudice credits her luscious locks to this special fusion of ingredients that are packed into each bottle. She started using the formula after experiencing damage from countless hours of styling on set. This prompted Giudice to seek beauty help from hair care pro Sabella, who was already in the process of developing a product for a renowned stylist.
Every product includes the "Great 8," -a powerful blend of Vitamins A, B3, C, E fused with silk protein, argan and avocado oils as well as natural keratin.
The line is comprised of Total Vitamin Leave-in Treatment-a pure vitamin complex packed with nutrients and Keratin Heat Protector, which seals and protects hair from damage caused by styling tools. Also part of the line is Argan Oil Infusion Serum, which is designed to leave hair silky, smooth and shiny. The products are now available at select salons and online.