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Exotic Beauty

Farouk's upcoming Join the Revolution conference in Cancun will spotlight the latest trends and techniques in hair.

Cancun, Mexico will be the exotic locale of Farouk Systems' upcoming 'Join the Revolution' conference, to be held August 23 through 26. This collaboration of global elite artists and top educators worldwide, hail from 110 different countries. More than 50 international artists and models will be featured at the educational event.

The conference kicks off on a Friday night with a stylish soiree hosted by E! News anchor and reality star Guiliana Rancic. Guests will get their groove on with entertainment provided by platinum selling artist Tim-O-Matic and DJ Valentino LeRosa.

The following day, two main events will include "The World of Hairdressing," which will showcase top trends from more than 50 artists worldwide. A motivational speech by successful entrepreneur Bill Rancic will also be part of the event. The evening's festivities will include an Education Awards ceremony and dinner in which educators will be honored for their inspiring contributions to the industry.

On Sunday, attendees are invited to visit Farouk's Interactive Learning Center for a multi-sensory brand experience. 'Look and Learn' stages will showcase CHI Color, Enviro, Tools and Wet lines, giving attendees opportunities to learn the latest innovative techniques and upcoming trends in cutting, styling and coloring. For an interactive experience, artists can stop by the blow-out bar, tool bar and wet line bar to experiment with new tools and products.

Monday marks the beginning of the education summit-an all-day celebration of trendsetting, hairstyling, photography, models and beyond. The stage line-up includes the Official Miss Universe and Miss USA Styling Team, as well as Farouk Systems Global Artistic Board and JCPenney's Nick Stenson's Raw Team, and beyond.

"We are putting a spotlight on top artists from around the world to give them the recognition they deserve for their talents and contributions to the industry," says Andre Chiavelli, Exec. VP of Global Corporate Strategy. "We know by putting these incredible artists on stage in front of over 5,000 hairdressers, educators and distributors, they will inspire and motivate the masses. This is going to be incredibly exciting-- an event you don't want to miss."

Register at or call 281.876.2000, ext 3120. Space is limited!

Cancun, Mexico will be the scene for Farouk's upcoming Join the Revolution conference.


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