BASIC Hair Care (BASIC) announced its official launch at the Bronner Bros. International Hair Show in Atlanta, August 17 through 18. This collection of naturally-derived products is fortified with simplified smoothing and conditioning treatments, cleansers, conditioners and moisturizers. They're all designed to work collaboratively-and universally-yielding optimal results regardless of hair type or texture.
BASIC's two star products include the BASIC One-Step Smoothing System-a natural alternative to chemical relaxers and harsh keratin treatments. It temporarily smooths and strengthens hair in just one-step-without multiple trips to the shampoo bowl and passes of the flat iron.
A multifaceted conditioning treatment, Boost by BASIC was designed to boost, strengthen and revive hair without chemicals. It works its magic whether hair is naturally curly or straight, relaxed or color treated. It even works on commercial hair extensions and weaves.
BASIC products were certainly made available to Bronner Bros. show attendees. There were plenty of demos, giveaways, educational classes, platform artistry and consultations.
"This launch has been a long time in the making," says Eddy Spencer, Director of Sales for BASIC Hair Care. "The lab behind BASIC is known for premium products for some of the top brands in hair. It's only fitting that our debut took place at the legendary Bronner Bros. Hair Show amongst other salon brands in the industry."
At a fraction of the cost of similar hair care products, BASIC fuses the best of science with a streamlined mix of high-quality naturally-derived ingredients including Quinoa, herbal extracts, natural butters and exotic fruits, seeds and nuts.