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Hope for the Breast

If it's October, it must be pink.

According to, About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime.

That's a rather devastating statistic.

About 39,520 women in the U.S. were expected to die in 2011 from breast cancer, though, luckily death rates have been decreasing since 1990-especially in women under 50.

These decreases are thought to be the result of treatment advances, earlier detection through screening and, of course, increased awareness.

It’s time to roll out the pink carpet for Breast Cancer Awareness month (BCA)!

In addition to holding fundraising events, these pink products will allow you to contribute even more to the Cause.

Your combined efforts will not only benefit your loved ones, friends and clients who’ve been diagnosed with breast cancer, but also the more than 1.9 million American women who are currently fighting this disease.

HOT encourages all beauty professionals to join the battle by supporting the charitable companies that are thinking pink.

Here are the latest styling tools and products to go pink.

Boom Boom Push-Up Brow highlighting pencil

Boom Boom

Boom Boom Push-Up Brow highlighting pencil

Boom Boom, owner of Boom Boom Brow Bar is adding a little lift, support and sparkle to breast cancer awareness month. When consumers purchase a Boom Boom Push-Up Brow highlighting pencil, the brow destination will graciously donate a portion of the proceeds to the Susan G Koman for the Cure.
The magical pencil not only adds some lift to the brow bone, but can be dabbed in the corner of the eyes to brighten peepers! What's more-during the month of October, Boom Boom Brow Bar is offering free brow waxes to breast cancer survivors and strugglers.

Pink Bosley Professional Strength Wet Brush

Pink Bosley Professional Strength Wet Brush

The organization offers complimentary beauty and grooming treatments as well as pampering products to those impacted by illness.

To proudly show its support for breast cancer initiatives, consumers will receive a complimentary Pink Bosley Professional Strength Wet Brush with the purchase of any full-sized Bosley Professional Strength Shampoo & Thickening Treatment. Proceeds from the sale of this limited-edition duo will be donated to the Beauty Bus Foundation-a non-profit dedicated to delivering dignity, hope and respite to chronically or terminally ill people and their caregivers.

Centrix Ceramic Styling Iron Centrix Q-Zone Dryer


Centrix Ceramic Styling Iron and Centrix Q-Zone Dryer

Beyond being great award-winning tools credited for expertly styling, primping and perfecting locks, Cricket Hairstyling Tools also support breast cancer research. A collection of limited edition, hot pink tools such as styling irons, combs and more make their debut. A portion of the proceeds from Cricket's Pink! product sales will be donated to breast cancer research through The City of Hope cancer research hospital.

The collection includes Hot PINK! Centrix Ceramic Styling Iron, which locks in moisture with ultra-fast infrared heat-producing negative ions and ceramic plates. Equipped with an LED indicator light that blinks blue and red when the iron is ready for use, this handy tool comes with a fab sequin travel case for stylish on-the-go storage. Also part of the group is the Hot PINK! Centrix Q-Zone Dryer, which restore serenity to blow-out sessions with its Insanely Quiet technology. The gadget comes with a complimentary sequined wristlet, and Power Booster that increases wind velocity up to 50 MPH. A range of other pink products are part of the offering.

Neroli Aroma Collection for Normal Skin


Aroma Collections for Normal, Sensitive, Dry, Combination/Oily and Mature Skin Type.

For the 7th consecutive year, DECLÉOR will donate proceeds from the sale of its products to Cancer and Careers-a program of CEW Foundation.

Each of its five exclusive Aromatherapy Coffrets includes a protecting treatment day serum and repairing night balm.

Uniquely paired and perfectly curated, each is tailored for a specific skin type: Normal, Sensitive, Dry, Combination/Oily and Mature.

Each set features an Aromessence Serum and corresponding night balm, both made from 100% pure and natural essential oils sourced worldwide.

Together they offer a complete skincare program to treat, protect and repair the skin.

Pink Moon Shea Butter for Body

Farmhouse Fresh

Pink Moon Shea Butter for Body

Capturing the ephemeral pink hues of the night sky at sunset, FarmHouse Fresh unveils Pink Moon shea-butter enriched hand and body creams, which are packaged in a decorative gift box that is ideal for gifting. The Pink Moon products mark the company's first-ever partnership with the National Breast Cancer Foundation. In honor of Breast Cancer Awareness Month, during the month of October, FarmHouse Fresh will donate 10% of all Pink Moon sales made via the website ( to support pink initiatives.

A fusion of shea and cocoa butters, jojoba seed oil, soybean oil, aloe and vitamins A and E are incorporated into Pink Moon's special formula, which softens and soothes rough, dry, chapped skin, while improving the skin's elasticity and moisture retention.

Pink Moon is 99.6% natural and vegan, using a phthalate-free fragrance blend, in addition to being gluten-, paraben- and sulfate-free.

Transparent-C Wellness Treatment Scalp Therapy Wellness Treatment

Malibu C

Scalp Therapy Wellness Treatment and Transparent-C Wellness Treatment

Malibu C is certainly thinking pink and celebrating wellness!

In an effort to support BCA initiatives, the company is offering a super special promo on its Scalp Therapy and Transparent-C Wellness Treatments. A portion of the proceeds from the sale of both items will be donated to rehabilitation support.

Its Scalp Therapy Wellness Treatment features a patented, fresh-activation technology.

Its 100% vegan crystallized vitamin complex boasts a blend of soothing vitamins and botanicals to help normalize the scalp and naturally draw out menacing medication and mineral build-up.

It soothes and improves troublesome scalp conditions.

Formulated with food-grade wellness ingredients, Malibu C's Transparent-C Antioxidant Masque is a 100% vegan power-packed skin treatment loaded with pure, nature-identical L-Ascorbic Acid (Vitamin C), as well as zinc and organic aloe.

This nutrient rich vitamin complex also helps scavenge free radicals that can exacerbate or flare-up existing inflammatory skin conditions.

Matrix partnered with Salon Centric's distribution network to offer an extensive pink promotion.


Matrix partnered with Salon Centric's distribution network to offer an extensive pink promotion.

Matrix unveils widespread initiatives, which were designed to raise funds, awareness and hope for women.

Throughout September and October, Matrix will partner with the Salon Centric's distribution network-with a reach of more than 707,000 salons and distributor stores-to offer a special Pink Hairspray promotion.

Featuring specially packaged and priced editions of its most popular sprays, the goodwill promo includes Total Results Amplify Hairspray; Total Results Amplify Proforma Hairspray; Design Pulse Hard Lock Hairspray; Vavoom Freezing Spray; and Biolage Complete Control Hairspray.

To complete the campaign, Matrix will donate $10,000 to The City of Hope for breast cancer research, treatment and education.




NEST Fragrances debuts its Passion candle, which is elegantly packaged in a bold pink box. Fusing the essences of blooming peony and dewy garden roses with sandalwood and pittosporum, Passion supports the cause while honoring the legacy of industry icon Evelyn H. Lauder.

Passion supports The Breast Cancer Research Foundation, and is dedicated to finding a cure for and preventing breast cancer.

Ten percent of the retail price from each candle purchased will be donated to The Breast Cancer Research Foundation.

NovaLash's candied lashes add some shine! Boxed up and ready to go!


NovaLash's candied lashes add some shine!
Boxed up and ready to go!

NovaLash winks for pink.

It's fun and fashionable "Winks for Pink" Program, which kicked off in August and runs through October, challenges NovaLash stylists to encourage clients to wear "Candied Lashes" in a Pink Lemonade hue.

For every shimmery set applied, NovaLash will donate $1 to the Young Survival Coalition (YSC), with a total donation of up to $5,000.

A global organization, YSC is dedicated to the critical issues unique to women diagnosed with breast cancer.

Hand-dipped in ultra-fine, pink colored crystals and freeze-dried for stay-put shimmer, Candied Lashes add just a hint of "look-at-me glimmer" to traditional lash looks.

What's more-Pink Lemonade Candied Lashes will be available at a 10% discount.

The lash artist who applies the most sets will be awarded as the first ever Most Winks for Pinks winner. He or she will be awarded with $500 in prizes and cool opportunities.

Pink of Hearts 2013


This dynamic duo pack was designed to raise awareness and generate funds for breast cancer research and support.

OPI thinks pink! It proudly unveils its seventh annual limited-edition Pink of Hearts promo, featuring the classic, sheer pink shade Pink-ing of You-and, new to debut is its sparkle-packed hue More than a Glimmer.

Pink of Hearts 2013 will also include pink ribbon and crystal decals to embellish the nails. Each bottle also dons a special pink ribbon cap wrap.

OPI will generously donate $25,000 to Susan G. and $5,000 to Rethink Breast Cancer in Canada.

Paul Mitchell Super Strong Daily Shampoo and Conditioner

Paul Mitchell

Paul Mitchell inspires women everywhere to take matters into their own hands to ensure that the "Girls Are Alright."

In support of the National Breast Cancer Foundation, limited-edition Paul Mitchell tools and styling products are embellished with bold words of encouragement.

They aim to spread the powerful message that women should do regular self-exams because early detection is key to survival.

The empowering lineup of products includes the Super Strong Daily Shampoo and Conditioner; Super Skinny Serum; Hot Off The Press detanglisng brush and Haute Rollers Travel Set.

Redken Color Extend Kit


Redken joins the battle against breast cancer. Clients can also support the cause while through the month of October by sampling the best of Redken Haircare via its limited edition promotion. With the purchase of one of Redken's mini kits, Redken will make a one-time donation of $20,000 to City of Hope to support breast cancer research, treatment and education.

The mini kits include a travel-size shampoo, conditioner, styler, and Diamond Oil Shatterproof Shine. Three fab kits are available. The All Soft Kit features Argan oil-enriched formulas that were designed to dramatically transform the texture of dry, brittle hair for intense softness. An All Soft Shampoo and conditioner are included, along with an outshine 01 anti-frizz polishing milk and Diamond Oil Shatterproof Shine.

Formulated with Redken's Fade Resist Complex, Redken's Color Extend Kit offers strong protection to extend the life of haircolor, leaving hair vibrant and radiant with mirror-like shine This kit includes a Color Extend Shampoo and conditioner along with a fashion work 12 versatile working spray and Diamond Oil Shatterproof Shine.

Finally, the Extreme Kit boasts a New Fortifying Complex, which features advanced strengthening and repair technology that transforms distressed hair into healthy hair. Included is an Extreme Shampoo and conditioner along with control addict 28 high control hairspray and Diamond Oil Shatterproof Shine.

Spilo Worldwide

Spilo Worldwide

Spilo Worldwide was well represented at the First Annual We Love You Mommy 5K, which was held at Long Beach State University in the picturesque seaside town of Long Beach, Calif..

The team's participation resulted in a generous donation being made to benefit the We Love You Mommy Foundation-a community-based non-profit organization committed to the elimination of cancer through education and services that provide access to diagnostic testing to the underserved.


Scruples believes that caring speaks volumes.

This fall, for every Scruples' High Definition Shaping Spray pink duo purchased during September and October, Scruples will donate a portion of the proceeds to the Susan G. Komen Foundation for the Cure.

This High Definition Shaping Spray provides ultimate lift, volume, control and shine.

Extra dry for superior working, shaping and finishing, it won't leave hair wet or tacky.

Sexy Hair thinks pink on its BCA packaging.

Sexy Hair

Sexy Hair thinks pink on its BCA packaging.

Sexy Hair's best-selling hairspray not only expertly holds hair, but it also acts as a catalyst for spreading awareness and raising funds for a truly good cause.

Last year, Cherie Porter's winning zipper design embellished Sexy Hair's limited-edition packaging that debuted in honor of breast cancer awareness.

This year, Sexy Hair unveils a sleek ombre design that transforms five of its bold red hair spray cans into a display of pink hues.

Big Sexy Hair Spray & Play; Big Sexy Hair Spray & Play Harder; Big Sexy Hair Root Pump Plus; Healthy Sexy Hair Soy Renewal; and Big Sexy Hair Powder Play will be undergoing this pink transformation.

Five percent of net proceeds (up to $40,000) from the sales of these cool cans will benefit Look Good Feel Better (LGFB)-a national public service program that helps patients struggling with the appearance-related challenges of cancer treatment.

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