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I grow as people grow
I grow as people grow
by Wayne Grund

The best advice that Wayne Grund could give an individual starting out in the beauty industry is "Education!" "When you are green you grow; when you are ripe you rot. Stay green forever. Balance your education between mastering your technical skills and business skills." Today Wayne continues building the Grund Education Team and takes existing educators to higher levels — and he calls it "one of the most rewarding things".

Alterna´s Global Creative Director
Alterna´s Global Creative Director
by Michael Shaun Corby

Michael Shaun Corby has been an innovator within the professional hair care industry for the past eighteen years. His professional experience within the entertainment industry along with his extensive training at such renowned salons as Jose Eber and Umberto´s, both of Beverly Hills, make him an invaluable asset to the Alterna Educational Program.

Artistic Director of Farouk Int.
Artistic Director of Farouk Int.
by Woody Michleb

As Artistic Director of Farouk Int., Wadih (Woody) Michleb is responsible for introducing new collections, techniques and photo shoots to the company, on the artistic side, and training all the educators on the artistic team to go teach in the field, as well as being a platform artist also.
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The power of creativity
The power of creativity
by Terry Calvert

Extravagant and daring, art director of the Clipso Salons turns every routine into an artful creation. He combines ruling his successful net of salons with photoshoots, design of salon interiors and endless shows... We've asked him to share the secret of this energy and endless creativity...

Maestro CAMERON
Maestro CAMERON
by Patrick Cameron.

He is recognized as a master, an expert and an ideological inspirer of the complicated hairstyles made of long hair all over the world. He is a regular participant of most prestigious world forums of hairdressing art - from The World Hairdressing Congress and World Championship to The Alternative Hair Show.

Hair Style Speaks... Listen Up Before You Cut
Hair Style Speaks... Listen Up Before You Cut
by Naomi Mannino

The way your client wears her hair speaks volumes about her inner personality and how she wants the world to see her. Listen carefully!

Nelson CHAN
Nelson CHAN
by George J. Miller

Nelson's Salon is tucked away in an exclusive section of Beverly Hills, California. His clientele list includes: Sarah Michelle Gellar, Heather Graham and Alicia Silverstone among others. Nelson works with a public relations agency to help him develop his career agenda in many aspects. One of those ways is to introduce him to high profile and celebrity clients. I was very interested to learn how that works because most of the stylists I know don't realize that we all need help to expose our talents to the people who appreciate them the most.




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