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SALON 411: WHERE DO YOU WORK?
SALON 411: WHERE DO YOU WORK?
by Tracey Middlekauff

We asked stylists, owners, and other industry professionals to reveal the inside scoop on the salon biz, and they didn´t hold back! They shared the ups, the downs, the headaches, the disappointments, and the many, many rewards of a life dedicated to making people beautiful. Read on to see what we found out.

THE QUICK AND DIRTY ON RICHARD WARD:
THE QUICK AND DIRTY ON RICHARD WARD:
by Hair's How

Age: 41 / Age when he first touched scissors: 16 / Favorite perfume: davidoff cool Water / What makes him smile: His children / Favorite music: cafe del Mar music or costes cds / How he would describe London in a few words: chelsea Football club! / What real beauty means to him: A happy person living in harmony with him or herself and with others / Favorite statement: “If your work is hard, believe in your karma, and you will get back what you have invested in!”

Look Sharp
Look Sharp
by Tracey Middlekauff

Think Fitted, tailored, chic, and, of course, fabulous, and you´ll never Have To Worry abouT being a sTyle dud again.

Get It Straight
Get It Straight
by Hair's How

MARCIA TEIXEIRA, THE CREATOR OF THE POPULAR BRAZILIAN KERATIN TREATMENT©, TAlKS TO Hair´s How ABOUT BEING A PIONEER
IN THE FIELD OF FRIZZ-FREE HAIR.

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DRIVEN
DRIVEN
by Elena Negreskul

Douglas is one of the most respected British hair stylists around. In fact, he´s received so many accolades that it would take up far too much space to list all of his awards. At the British Hairdressing Awards ceremony in November, he was inducted into the Hall of Fame. Cosmopolitan named him their Ultimate Man of the Year for 2008. He is highly sought after for TV appearances, fashion shoots — the works. Recently, we were lucky enough to get a chance to chat with him about his many successes.

VIRTUAL PERFECTION: GETTING YOUR WEB SITE RIGHT
VIRTUAL PERFECTION: GETTING YOUR WEB SITE RIGHT
by Tracey Middlekauff

THINK YOUR WEB SITE ISN´T THATIMPORTANT? THINK AGAIN.AS YOUR VIRTUAL CALLING CARD,IT´S OFTEN YOUR ONLY CHANCETO MAKE A GOOD FIRST IMPRESSION WITH POTENTIAL CLIENTS, BUSINESS PARTNERS, AND EMPLOYEES.AS SUCH, IT´S CRUCIAL THATYOUR WEB SITE CONVEY THE RIGHT MESSAGE ABOUT YOUR SALON.

THE GREAT COMMUNICATOR
THE GREAT COMMUNICATOR
by George J. Miller

It´s about 2 p.m. at Sessions Salon. The atmosphere is cool, the mood is calm, and the music is settinga mood for a personal time with your stylist. I´m here to interview Neeko. You may not have heard his name before, but Halle Berry, Tyra Banks, and others know him by his artistic abilities. Along with Victor Hugo ValVerde and Samvel Bourounsouzian, Neeko is co-owner of Sessions, a 6,000 square foot salonin Old Town Pasadena, Ca. The trio´s philosophy is that education is the way to help the staff stay creative and informed about how to best serve their clientele. Neeko has a confident yet humble personality.He´s someone you feel you can talk to and is really listening to you. Let´s listen to him.




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