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BEAUTY & FASHION
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Courtesy of Pravana
May/June 2015 Find in
HOT Mag
Voluminous Waves
Stick this look!

If there's one hairstyle that nearly every femme has sought to achieve, it's Hollywood waves.

Style Expansion
May/June 2015 Find in
HOT Mag
Style Expansion
Macadamia Professional Hairsprays

Macadamia Professional built its reputation on being a haircare company that catered to extreme hair textures.

Courtesy of Pravana
May/June 2015 Find in
HOT Mag
Beautiful Burgundy Ombré
Lara C Kay created this quick and creative ombré design using Pravana Chromasilk permanent hair color and NEVO Color Enhancer Treatments.


Courtesy of Schwarzkopf Professional
May/June 2015 Find in
HOT Mag
Dark Desires
Igora Royal High Power Browns - a one-step pro-beauty color system

Schwarzkopf Professional has just given natural dark-haired beauties the go-ahead to enrich their virgin color and even tap into hot color trends without using
bleach or risking off-tone results.


How to Collect Better Testimonials
May/June 2015 Find in
HOT Mag
How to Collect Better Testimonials
One-liners may get a comedian a few laughs, but for your salon...not so much.
by Valorie Reavis, Founder of Linkup Marketing and Shout Lounge

How many times have you written a testimonial for your clients and then simply had them approve it? Wait...don't answer that.

HOT on Beauty Editor's Choice Award
May/June 2015 Find in
HOT Mag
HOT on Beauty Editor's Choice Award
For each issue of HOT beauty magazine, our editors embark on a fervent search for their favorite pro-beauty introductions.


This color work by Toni Rose Larson had a total social media reach of 500,000 users
May/June 2015 Find in
HOT Mag
Insta-Success!
Use Instagram to attract new clients to your salon.

This color work by Toni Rose Larson had a total social media reach of 500,000 users, created relationships with publications and manufacturers and attracted 12 high-ticket, fashion-color clients to her salon!




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