Being a bride means pressure. The planning, the politicking, the compromising, the negotiating. And worst of all, as a bride you may find yourself trapped in someone else's hair, makeup, eyelashes and nails!
"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling. Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA
Today, the value of a hands-on vocation with worldwide market-ability has never been more obvious. Getting a new 'do or a refreshing pedi is an instant anti-depressant with zero side-effects, and acquiring the skill-set to create these experiences can provide professionals with a handsome livelihood based on a comparatively small capital investment and short learning curve. Where to begin? How to choose? If you're wondering whether a prestigious name matters, the answer is "Yes." While thise in no way discredits smaller community schools, there is no deny-ing that major names carry clout. Check out the offerings of these big-time players and then check out local options. Most importantly, speak to as many working professionals as you can - learn their stories, take their advice and get ready for a great ride!
There are few beauty-emer-gencies more exasperating than breaking an acrylic nail when repairs are not avail-able - on your honeymoon in Morocco, perhaps, or the night before a major meeting. But the great thing about healthy, natural nails - meaning a nail with no tip, wrap, gel, silk or other arti-ficial enhancement - is that when the inevitable split or break does occur, you can file them down, condition hands, nails and cuticles, and just start over.
How to Collect Better Testimonials One-liners may get a comedian a few laughs, but for your salon...not so much. by Valorie Reavis, Founder of Linkup Marketing and Shout Lounge
How many times have you written a testimonial for your clients and then simply had them approve it? Wait...don't answer that.
Why do we color our hair? Usually, one of two reasons - or maybe both: to cover the encroaching advance of gray, or simply to kick our look up a notch. Maybe our mood needs brightening. Maybe we need to reinvent ourselves. We want to feel younger, sexier, hotter or simply different. So, a trip to the salon can do wonders for one's ego and self-esteem along with one's appearance.
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