All Stylists Must Know… Do You? In a recent interview, Trevor Sorbie was quoted as saying, "I'm amazed at how many stylists don't even know the basics..." Don't you be one of them!
How do famous stylists keep their clients coming back? We asked…they told!
"When in doubt, leave it longer! Cut too short and you'll never see them again!" - Janine Shuman, Superstars International "No matter what, never let them see you sweat!" - Icon Jesse Briggs
You don't have to be a big salon chain or a super-stylist to reach your clients regularly right in their hip pocket. Plus, most of these suggestions are even free!
...a winner in more ways than one! It's not easy to catch up with a guy who owns his own salon, has a wife and three kids, jet.sets to photo shoots in Puerto Rico and Italy, travels to Florida to work with stylist icon Jesse Briggs, and is currently granting interviews with all the top hair magazines. But then I also had to wait to interview him until after his most important day of the year: 'Customer Appreciation Day' at Accents Hair Studio, the salon he owns an operates with his wife in Ontario Canada. Now that's a winner!
Running a small salon is a lot like being in a family. It's a close-knit environment and everybody plays a role in how well the family gets along, right? So, how do you pinpoint whether or not your "family" is disrupting your daily operations or your business in general? Well, you have to identify what your salon's weaknesses are first, advises Andrew Finkelstein of The Beauty Resource. It's hard to be objective because after all, your salon is your BABY!
This population of your client base represents about 50%of your revenue so don't you dare call them old! Making them look and feel younger? That's your business!
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