"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling. Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA
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