Au Natural

At the Christopher Kane show, which was held in New York City, Redken Creative Consultant Guido worked with the natural texture of the models to create simple, modern looks. Prior to styling, Guido purified each model's locks with Redken's hair cleansing cream to give the hair a refreshed, clean look and feel. To maintain the natural texture, Guido worked with his hands to create the finished look, rather than brushes, combs or heat styling appliances.

"I kept the hair really simple, working with the natural texture and character of the hair. We prepped the hair with Redken's hair cleansing cream shampoo to give it a very clean, pure quality and then let it dry naturally. Once the hair was completely dry, I added just a touch of Redken diamond oil shatterproof shine to tame any frizz and add extra shine."
-Guido, Redken Creative Consultant

Redken Products Used:

Create the Look:

  1. Wash hair with hair cleansing cream shampoo and condition with clear moisture conditioner
  2. Create a natural off-center part
  3. Apply wax blast 10 high impact finishing spray-wax and let hair dry naturally
  4. Once the hair is dry, finish with diamond oil shatterproof shine on mid-length and ends to tame frizz and add shine
  5. Finish with powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair's natural texture
Christopher Kane   Redken's Guido is busy backstage prepping models for their runway debuts.
CREDITS: Matt Lever for Redken

Natural Beauty

Behind the scenes at the Calvin Klein show.

At the Calvin Klein show in Manhattan, Redken Creative Consultant Guido brought the model's natural texture to the forefront of style. He took a minimalistic approach to styling, allowing the hair to revert to its natural form. Other than a bit of all soft argan-6 oil to quell frizz and flyaways, the hair was au naturale!

"I kept the hair very natural for Calvin Klein. After adding extensions, I trimmed the hair to give it a nice, chic length," says Guido. "I wanted a clean, minimalistic look, so it was important that the hair wasn't overly long. By allowing the hair's natural texture to remain in tact, the overall style is a bit raw, yet elegant."

Redken Products Used:

Create the Look:

  1. On damp hair, create a messy off-center part
  2. Add all soft argan-6 oil to hair from root to ends
  3. Tuck hair behind both ears
  4. Allow hair to dry naturally
  5. For more frizz control, follow up on dry hair with all soft argan-6 oil from mid-lengths to ends
CREDITS: Charles Skyes for Redken


-guts 10 root targeted volume spray foam
-control addict 28 high hold hairspray
-forceful 23 super strength finishing spray

Free Spirited

Guido, Redken's Creative Consultant, styled the youthful looks at the Marc Jacobs show in New York City.

Redken Creative Consultant Guido aligned this season's hair with the youthful, carefree style of Marc Jacobs collection. The models donned a lineup of wigs. Once the wigs were lightened, Guido's expert team darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, this chic look screams youthful nonconformity.

"Why wigs? I suppose Marc and I really liked the uniformity that only wigs can create on the runway," says Guido. "This look was designed to encompass the type of free-spirited girl that Marc loves and ultimately designs for. She is somewhat punk and boyish, which is why the wig is bowl-shaped and asymmetrically cut around the face. It is almost as if she took the scissors to her own hair, completely confident and entirely in tune with her own personal style."

Redken Products Used:

Create the Look:

  1. Apply guts 10 root targeted volume spray foam to dry hair from roots to ends and comb through until hair is completely saturated.
  2. Divide hair into two sections (top and bottom) in the back. Make three or four parts if hair is very thick.
  3. Clip the bottom section down and out of the way, and then using a finishing brush; start to brush the top section flat against the head, following the round of the head in one direction. Repeat this with each section making sure it's very clean and neat-looking when finished.
  4. Blow dry hair until completely dry. Apply control addict 28 high hold hairspray and then place wig cap on so it completely covers the head.
  5. Once the wig is secure, apply forceful 23 super strength finishing spray to add texture
Guido is busy behind the scenes at the Marc Jacobs show.
CREDITS: Matt Lever for Redken

Casual Elegance

CHI Lead Stylist Mark Townsend created the relaxed hair looks that were presented at the Elizabeth & James show

Mark Townsend for CHI opted for an extremely low ponytail at the Spring/Summer 2014 presentation of Elizabeth & James in New York City. He created a clean part for a lived-in, textured and truly touchable look.

Townsend was on a mission to create a style that reflected the designers themselves and he described Mary Kate and Ashley as casual and carefree yet polished. Mary Kate Olsen used four words to describe the look she wanted: casual, sophisticated, accessible and slightly polished.

"Mary Kate and Ashley taught me that hair doesn't always have to be so perfect-they want it to be touchable," says Mark Townsend. "They love hair that looks like you could do it yourself. They also love any kind of accessible beauty-all of the looks that they do in their shows translate their own style."

The look: very casual, yet feminine and put together-but not sleek. Townsend wanted the hair to look like the models may have had a bun in the day before and then transitioned it to a ponytail. To get the look, CHI Pliable Polish was used at the crown to add texture and create a more "second-day look."

Elizabeth & James

Guido at work

Nonchalant Glam

An easy sophistication was presented at the Ralph Lauren show.

Sleek and chic ruled the runways at the Ralph Lauren show, which debuted in New York. To reinforce the ultra-glam style of the collection, Redken Creative Consultant Guido opted to keep the models' hair free-flowing. Rather than a traditional pony look, the models wore their long locks down.

"There was a departure this season from the traditional low-ponytail that one has come to expect at this show. This season, I wanted to incorporate the 60s style icons that have been so influential to Ralph Lauren throughout his fashion career. I supposed the best descriptors for the hair would be nonchalant glamour," says Guido.

To keep the look soft and light, Guido prepped the hair with satinwear 02 prepping blow-dry lotion. He then finished with a drop of diamond oil shatterproof shine to add richness and shine to the ends.

Redken Products Used:

Create the Look:

  1. Apply satinwear 02 prepping blow-dry lotion to damp hair
  2. Create an off-center clean part
  3. Apply diamond oil shatterproof shine from mid-lengths to ends
  4. Using a round brush, blow dry hair straight for a luxe finish
Ralph Lauren
CREDITS: Charles Skyes for Redken


diamond oil shatterproof shine   satinwear 02 prepping blow-dry lotion

Guido primps, polishes and perfects the model at Reed Krakoff

Reed Krakoff

The models at NYFW's Reed Krakoff show sported low ponytails with a modern take. Redken Creative Consultant Guido expanded upon the basic low pony by adding congruent, deep side parts to each model's hairline. Such clean lines, separated and smoothed with a fine-toothed comb, juxtapose the natural hair left to air dry below.

"It was important for the look to encompass visually interesting and modern elements; however, the overall direction needed to remain relatable.Yes, the look is simple, but what I really want you to take from this season is the wearability of the hair that is so prevalent in New York fashion," says Guido.

Redken Products Used:

Create the Look:

  1. On damp hair, create a clean deep-side part
  2. Spray Guts 10 root targeted volume spray foam along part to create a smooth finish
  3. Pull the hair into a low ponytail and fasten with an elastic
  4. Dampen ends with a spray bottle and then add diamond oil shatterproof shine
  5. Allow the ends to dry naturally


Reed Krakoff
CREDITS: Charles Skyes for Redken
  diamond oil shatterproof shine   guts 10 root targeted volume spray foam

Simple Style

At Victoria Beckham's New York show, chic and minimalist were key concepts.

At Victoria Beckham's Spring/Summer 2014 presentation in Manhattan, Redken Creative Consultant Guido muted the hair looks to create a more homogenous runway look.

"Overall it's a very minimal aesthetic, a very clean and modern look for Victoria Beckham. She wanted the hair to emphasize uniformity on the runway, which is why I pulled the hair away from the face and secured it with a basic black headband. In a way, this look is modernly classic," says Guido.

The simplicity of the hair emphasized cohesion over individuality. By minimizing the unique personalities of each model, Guido enabled Victoria Beckham to communicate her design aesthetic in a clear and concise manner.

Redken Products Used:

Create the Look:

  1. Apply satinwear 02 prepping blow-dry lotion to damp hair from root to ends
  2. Using a paddle brush, blow dry hair away from the face
  3. Gather hair about one inch from the neck into a low pony and secure with an elastic
  4. Finish with fashion work 12 versatile working spray to flatten any flyaways
  5. Place headband over head and pull ponytail through
satinwear 02 prepping blow-dry lotion