Flip it!

Beauty insiders are flipping over Joico's latest innovative hairspray. Joico unveils its 10+ ultra-hold volumizing finishing spray, Flip Turn.

Even the skinniest, flattest strands don't stand a chance against this Flip Turn volumizing finishing spray, which sprays from every angle -even upside down! It injects styles with head-turning, bodacious volume that lasts from her early morning meeting to her nightcap.

Showcasing a sleek, new sexy design, the packaging is a reflective jet black can that features a unique actuator with technology that enables spraying in any direction-for full 360 degree mobility.

The 10+ ultra-hold promises extra volume requested on set and in the salon for that flawless finish. It's also perfect for the at-home user who needs to flip her hair to get to those difficult-to-get-to tresses.

Flip Turn supercharges even the most thin, lifeless hair, and with Joico's super technology, AquaLastik and the level 10+ hold, it locks in volume, texture and shine while shutting out humidity.

Some of the perks include fast-dry, non-sticky level 10+ ultra hold; humidity resistance up to 3 days; a Bio-Advanced Peptide Complex for strength and shine; and a firm, yet touchable finish.

Celebrity hairstylist Castillo Bataille of The Well Salon in Los Angeles, says "the product worked sooo flippin good. The performance was excellent and the end result was pure beauty." He made the comment after using Flip Turn on Ashley Benson for her debut at the Big Knockout Boxing Inaugural Event in Las Vegas, August 2014.

Available now at salons nationwide.

Castillo Bataille of The Well Salon in Los Angeles uses Flip Turn to style his A-list clientele