Swimming Star
Swimming certainly takes its toll on our hair taking our shiny locks and transforming them into dull strands. USA Olympic Water Polo players are among the country's top athletes. Unfortunately, even the most talented athletes aren't immune to the effects of extended hours in the pool-dry hair that's discolored, brittle, flaky and irritated.
"Hair care is a critical concern for aquatic sport athletes, including water polo players," says USA Water Polo CMO, Jen Rottenberg. Because the finest athletes deserve topnotch hair care, USA Water Polo, Inc.-the national governing body for all Water Polo in America-sought out Malibu C. As aquatic athletes come to recognize that salons are a vital destination for haircare guidance, Malibu C seeks to educate them about all their strand-saving options.
Rich with freshly activated Vitamin C and phyto-nutrients, Malibu C helps hair by penetrating deeply, drawing water deposits and environmental toxins to the hair's surface where they are whisked away. The result is a total transformation from dry, damaged, discolored hair to vibrant, moisture-rich locks that shine. "Constant exposure to pool chemicals like hard water minerals and chlorine combined with lots of sun creates unsightly hair conditions that many believe require harsh chemicals to normalize," attests Tom Porter, founder and president of Malibu. "We are proud to offer 100% vegan treatments that are safe for daily use and which will keep USA Water Polo players' hair functioning at peak performance-no chemicals required."
As part of the sponsorship, Malibu C will offer the men's and women's teams hair-helping products and educational opportunities related to hair care. A percentage of the profits will benefit the National Team programs. Consumers will have the option of allocating the proceeds of their purchases to either the Men's or Women's National Team, or, alternatively, to the USA Water Polo General Fund.