Lashing Out in Hong Kong


Beauty buffs everywhere are longing for longer, lusher lashes. To answer their beauty needs, NovaLash debuts it NovaLash Signature Studio in the heart of central Hong Kong.

Located in the prestigious Loop building at 33 Wellington Street, Central, NovaLash Signature Studio provides a menu of extension services by specialized stylists, each of whom is certified and trained to customize looks based on clients' individual eye shape, facial structure and lifestyle.

Using award-winning, physician-developed, medical-grade lash extension adhesives and products created by NovaLash ensures that this "extension" into China offers a luxurious lash experience for all.

"We are the first Hong Kong-based lash extension studio that represents an American brand, with American-made lash extension adhesives that are safe and pure," says owner, Cynthia Cheng. "We strive to educate the market here that eyelash extensions do not cause harm to natural lashes if a NovaLash trained professional applies them at a NovaLash Signature Studio and proper aftercare is maintained."