Louis Licari's New Hues

Louis Licari, who is renowned as the "King of Color," has chosen PRAVANA as his posh salon's go-to for professional hair color. His namesake salon, which is located in New York City, is now using PRAVANA's award-winning color offering ChromaSilk on its vast clientele of chic beauties.

"PRAVANA is the best hair color brand I've used in all my years as a colorist," says Licari, who is known for taking a personalized approach with each and every client to ensure they receive color that suits their complexion, as well as their lifestyles. "The shades are true to color from touch-up to touch-up and the creamy texture allows for easy application."

Renowned for its topnotch performance, the ChromaSilk collection includes 100% gray coverage and added protection. It also strengthens locks while providing lots of shine-courtesy of its formula, which boasts keratin amino acids. When it comes to coloring systems, colorists know that it's not only about performance, but variety.

The ChromaSilk collection has a full palette of 101 permanent colors.

ChromaSilk's VIVIDS range also offers a collection of 10 vibrant, long-lasting direct-dye colors and a newly introduced Clear, which can be used to customize VIVIDS shades or as an overlay to really up the shine factor.