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Purelology unveils its Colour Fanatic product, which offers multiple benefits for truly maximizing beauty.

Pureology understands the importance of offering timesaving products with multiple benefits. The company debuts its Colour Fanatic, a multi-tasking hair beautifier that provides 21 essential benefits to prime, protect and perfect colour treated hair daily after shampoo and condition.

According to market research firm, NPD Group, 8 out of 10 beauty shoppers like beauty products which boast multiple benefits. Colour Fanatic primes, protects and perfects hair from the inside out.

"The majority of my clients are always on-the-go and Colour Fanatic will protect against colour fade, strengthen the hair fiber, protect against heat damage, control frizz and static in addition to offering so many other benefits," says Natasha Sunshine, Pureology Artistic Ambassador and Owner of Byuti Salon. "It's the one product that I consider a must-have."

Technology Details:

Partnering Pureology's signature AntiFadeComplex with fennel seed extract, Colour Fanatic provides antioxidant and UV protection against colour fade. Keravis and Xylose provide internal strength and protection from heat styling while a weightless natural oil blend of camelina, olive and coconut oils provide the most deluxe detangle for longer-lasting, perfect-looking colour.

Ingredient Details:

Available now in salons nationwide.

21 Beauty Benefits

1. Protects Against Colour Fade
2. Excellent Leave-In Conditioner From Brushing & Combing
3. Instantly Detangles
4. Makes Blow-Drying Easier
5. Moisturizes Parched Hair
6. Helps Even Out Porosity
7. Weightlessly Conditions
8. Ideal Cutting Lotion

9. Helps Prevent Split Ends
10. Helps Prevent Breakage
11. Helps Strengthen The Hair Fiber
12. Protects Against Heat Damage
13. Shields Against Environmental Damage

14. Smoothes Out Hair Surface
15. Creates Silkiness
16. Helps Seal Hair Cuticle
17. Reduces Dryness
18. Controls Frizz
19. Reduces Static
20. Refreshes Hair For Restyling
21. Adds Shine

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