Trevor Attenborough was named President & General Manager of Kao USA, Salon. He will replace Cory Couts, who was promoted to Global President of Kao Group, Salon. In his new role, Attenborough will be responsible for leading and growing the prestigious Goldwell and KMS California brands in the U.S.
Attenborough has been an executive with Kao Professional Salon Services for the past 3 years. Most recently he served as Vice President of Marketing and Sales Support. Attenborough has also been an integral member of the Management Team and was responsible for the development and growth of Goldwell and KMS California as the "strategic partners of choice" for the best salons across the country.
Attenborough's dedication to the industry has deep roots. For more than 24 years, he has been an industry executive with renowned companies such as Wella, Nioxin and Alberto Culver. Throughout his career, Attenborough has been the driving force behind many successful initiatives. Recently, he led the efforts to create the Goldwell "You Can't Get Supernatural from a Supermarket" campaign, which underscores the brand's commitment to salons and stylists.
"I am certain Trevor's targeted vision and leadership qualities will play a significant role in the future growth and ongoing success of our professional business. His deep understanding of the market and the Goldwell and KMS California brands, as well as his commitment to the hairdressing community, provides him an exceptional foundation from which he will propel the company forward. On behalf of the company, I wish to congratulate Trevor on his new role," says John Nosek, President of Kao USA.
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