Louis Licari`s New Hues -
ChromaSilk collection
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Louis Licari's New Hues

Color King Louis Licari selects PRAVANA as his New York City salon's top choice in color

Louis Licari, who is renowned as the "King of Color," has chosen PRAVANA as his posh salon's go-to for professional hair color. His namesake salon, which is located in New York City, is now using PRAVANA's award-winning color offering ChromaSilk on its vast clientele of chic beauties.

"PRAVANA is the best hair color brand I've used in all my years as a colorist," says Licari, who is known for taking a personalized approach with each and every client to ensure they receive color that suits their complexion, as well as their lifestyles. "The shades are true to color from touch-up to touch-up and the creamy texture allows for easy application."

Renowned for its topnotch performance, the ChromaSilk collection includes 100% gray coverage and added protection. It also strengthens locks while providing lots of shine-courtesy of its formula, which boasts keratin amino acids. When it comes to coloring systems, colorists know that it's not only about performance, but variety.

The ChromaSilk collection has a full palette of 101 permanent colors.

ChromaSilk's VIVIDS range also offers a collection of 10 vibrant, long-lasting direct-dye colors and a newly introduced Clear, which can be used to customize VIVIDS shades or as an overlay to really up the shine factor.

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