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Shine, Baby, Shine!

Metallic Radiates ! Platinum is the hottest hue in hair color for the up-coming season

July/August 2013 Find in
July/August 2013

Spotted on the catwalks, platinum hair is the certainly the star accessory of the season. "Rock chic" looks are worn in bob-fashion with all kinds of grey, taupe and black highlights, which create a cool metallic effect.

The hair is well cared for, supple and bright with a silvery texture and a shiny finish. While the final result may seem really natural, some serious styling is needed to achieve this sexy, ultra-feminine look.

Christine Margossian, L'Oreal Professional Styling Ambassador, shows us how to re-create the looks. For this collection, a graded bob can be styled in four different ways. Here's how:

A day in the life of the active woman involves lots of movement and volume. To achieve this style, stylists must work the waves at mid-length-the tips are deliberately straight. And then tousle with the fingers.
Styling: Volume styling mousse and L'Oréal Professionnel flexible hairspray.
@Credit: Blouse, JOSEP FONT; leather trousers, JITROIS
  For a more glamorous style, the relaxed wave effect at the tips contrasts with the texture of straighter hair. The graphic effect is accentuated with a thick fringe, which covers the eyebrows.
Styling: L'Oréal Professionnel styling milk and shine spray
@Credit: Jacket, JITROIS; trousers, ETIENNE JEANSON
For cocktail parties, it's easy to add a dash of glamour to an inverted bob. Simply draw up hair from the neck and pin using bobby pins.
Styling: L'Oréal Professionnel fixing spray
@Credits: Spencer jacket, ETIENNE JEANSON; leather top, JITROIS; belt, JITROIS; bermudas, EYMERIC FRANCOIS COUTURE
  The ultimate sophistication for this voluminous beehive is a blonde so icy it resembles a cool winter frost. The mission was to modernize the style with the end-result not appearing too stiff-to achieve a styled look that appears as natural as possible.
Styling: Lacquer and shine spray from L'Oréal Professionnel
@PHOTO CREDITS : Hairstylist: Christine Margossian; Photographer: Eric Ouaknine; Stylist: Etienne Jeanson; Make-up: St?phane Dussart; Artistic Direction: Yvan Babillon & Laure Delvigo; C/O Beauty Full Consulting


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