Platinum Frenzy!
There may 50 shades of gray, but there are thousands of shades of platinum...hair color, that is. View our White, Silver and Pastel Platinum Blonde galleries and choose your next tressed-to-thrill hair color for the fall/winter holiday season.

Just posted! Three Platinum Blonde galleries filled with lust-worthy shades and styles.


Did you know?

Platinum is more than a shade, it's a blonde sub-category. Platinum blonde can have an uber-pale pink, beige, cool neutral or blue tone; or have a stronger steel, gray or even pewter quality. Platinum blonde can also be pure white.

The one commonality among all platinum blondes: They're always a super-cool—often icy—shade of pale.

Whether you've been casually dreaming about going platinum or are seriously considering finding your perfect shade, we suggest that you read our Platinum Primer article. This handy guide shares a wealth of information about the do's and don'ts of this demanding color range, as well as how to flirt with platinum to preserve your healthy locks and your bank account. Yep. It's expensive! Click here to read Platinum Primer.