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Taking Turns

HOT has a quick chat with celebrity stylist Dean Banowetz about his involvement in the InStyler IQ iron.

November/December 2012 Find in
November/December 2012

Nearly everyone has seen you on TV talking about and demonstrating the Instyler rotating iron.

Now you’re the face of a new tool for beauty pros. Please share the details.

I’m the Brand Development and Style Expert for InStyler IQ Professional Rotating Iron.

I help oversee overall style creative, as well as being involved with the new innovations, which truly make this new tool the most intelligent hairstyling tool in the world.

Dean Banowitz

That’s a pretty big statement. Please explain.

First of all, the Instyler IQ is multifunctional.

You can form curls, smooth and straighten hair, and create body, volume and flips.

The rotating barrel is also constantly polishing the hair, whether you’re smoothing or curling.

The iron is built tough to withstand constant use in the salon and has features that are only intended for beauty pros to use. One such property is the two-way barrel, which changes directions with the flick of the wrist, allowing stylists to style hair in absolutely all angles and directions.   

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