Precious Platinum -
Platinum Beauties
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Precious Platinum

Dare your clients to go platinum with snow white winter hair

Winter is a dark, but also festive season associated with dipping temperatures and early nightfall, as well as plush warm coats, chic boots, and bold jewel-toned fabrics. It's a time for fashionistas to get decked out for the holidays while beauty buffs tend to tone down their hair color at this time of year, flaunting deeper, darker colors.

One of the most beautiful contrasts displayed during the cool winter season is the first snowfall and the blanket of white that covers everything. The pure winter white against the contrasting backdrop of this dark season is magical, and pairing this season's trends with a platinum hair color will bring new life to hair.

Factors to Consider

Next Steps

Once you've achieved the lightest blonde level 10 results, PRAVANA ChromaSilk 10.07 is the perfect sheer violet to grant hair that bright, winter white tone, or add a touch of silver to color with ChromaSilk 10.02.


Maintaining shiny, healthy, and true-to-tone platinum hair requires quality at-home care and a visit to the salon every 3 to 4 weeks. Not only does a client's outgrowth need to be touched up, but the tone also needs to be refreshed regularly.

PRAVANA's Pure Light Brightening Shampoo and Conditioner can help clients maintain a platinum tone and high-shine at home, while NEVO 60 Deep is a must for maintaining moisture and strength in this chemically dependent color.

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