With his signature wit and style, Joico International Creative Director Damien Carney will host a new series of hairstyling "webisodes" that were designed specifically to solve consumers' most common hair woes. The "Drab to Fab" series, which will debut on March 1, will offer some great tips and tricks of the trade especially for salon professionals. Each breezy, two-to-five minute webisode taps into Carney's considerable experience as a world-renowned stylist and educator.
The "Drab to Fab" concept evolved from Carney's own experiences behind the chair. "When I'm on the road, working with hairdressers or clients, there are so many questions that constantly come up-things like how to achieve volume, get hair smooth, design a fringe and assess a face shape," says Carney. "We decided to create these webisodes-for hairdressers and for consumers-to help answer those questions." Starring real-life salon clients, "Drab to Fab" is accessible and relatable to everyone "These webisodes are not trend driven," reveals Carney. "We're showing the 'Damien way' of working with actual scenarios and hair dilemmas. These are real people-not models. We're also demonstrating how relatively small changes can make a huge impact. It's all very 'ready-to-wear' and we think many people will enjoy that." The "premiere" webisodes will include: Fringe Benefits-how to design, cut and style a face-flattering fringe; The Perfect Blowout-the secrets of blow drying for bodacious body and lift; and Mom-Bob to Heart-Throb-where an ordinary soccer mom is transformed into a red hot, sexy mama!
Watch "Drab to Fab" at www.Joico.com/DrabToFab and on the new custom Facebook App, www.Apps.Facebook.com/DrabToFab.
Comments (0) 
Print this Article
Email to Friend
