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HAIR: TIPS & TRICKS
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MyMatrixFamily APP
Twitter Tips
Tweet Tips and Brand-New Beauty Apps
by Valorie Reavis, founder of Linkup Marketing

Socialize and revitalize your salon with Twitter.

Facts About Boar Bristle Brushes
Facts About Boar Bristle Brushes
Hog Wild... Not!
by Alan Sporn, head of Spornette International

Smoothers. Dealing with a halo of frizz? No prob! Once the source of many beauty breakdowns, a choc-a-block of newer smoothing options allow you to exceed even the silkiest expectations of your swirly-haired clients.

Remy What?
Remy What?
For extension services, it's important to know the differences between remy and lower-grade hair goods.


THE BEAUTY OF TWITTER
THE BEAUTY OF TWITTER
by Naomi Mannino

Generate some regular buzz for your salon with clients and business connections that follow you...literally!

SHOW AND TELL: WHY EVERY STYLIST SHOULD BLOG A
SHOW AND TELL: WHY EVERY STYLIST SHOULD BLOG A
by Tracey Middlekauff

Stylists, it´s time to get your blog on. Blogging is a perfect — not to mention inexpensive — way to increase your name recognition, get your message out there, and communicate with both current and potential clients. Simply put, it´s one of the best bang-for-the-buck marketing techniques around. Go the extra mile and incorporate vlogs — video blogs — into your strategy, and you´ll reach an even wider audience.

VIRTUAL PERFECTION: GETTING YOUR WEB SITE RIGHT
VIRTUAL PERFECTION: GETTING YOUR WEB SITE RIGHT
by Tracey Middlekauff

THINK YOUR WEB SITE ISN´T THATIMPORTANT? THINK AGAIN.AS YOUR VIRTUAL CALLING CARD,IT´S OFTEN YOUR ONLY CHANCETO MAKE A GOOD FIRST IMPRESSION WITH POTENTIAL CLIENTS, BUSINESS PARTNERS, AND EMPLOYEES.AS SUCH, IT´S CRUCIAL THATYOUR WEB SITE CONVEY THE RIGHT MESSAGE ABOUT YOUR SALON.

GIVE AND YOU SHALL RECEIVE: THE 411 ON GIFTING YOUR CLIENTS AT THE HOLIDAYS
GIVE AND YOU SHALL RECEIVE: THE 411 ON GIFTING YOUR CLIENTS AT THE HOLIDAYS
by Tracey Middlekauff

This holiday season, do you know how you´re going to show your clients just how much you appreciate them? If you have no idea — or if you´re just confused about gift-giving etiquette — read on. To help you make sense of it all, Hair´s How spoke with four uccessful salon owners about their gifting philosophies. While there´s no single correct approach, one thing is certain: When it comes to your business, it´s always better to give than to receive!




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