This holiday season, do you know how you´re going to show your clients just how much you appreciate them? If you have no idea — or if you´re just confused about gift-giving etiquette — read on. To help you make sense of it all, Hair´s How spoke with four uccessful salon owners about their gifting philosophies. While there´s no single correct approach, one thing is certain: When it comes to your business, it´s always better to give than to receive!
THINK YOUR WEB SITE ISN´T THATIMPORTANT? THINK AGAIN.AS YOUR VIRTUAL CALLING CARD,IT´S OFTEN YOUR ONLY CHANCETO MAKE A GOOD FIRST IMPRESSION WITH POTENTIAL CLIENTS, BUSINESS PARTNERS, AND EMPLOYEES.AS SUCH, IT´S CRUCIAL THATYOUR WEB SITE CONVEY THE RIGHT MESSAGE ABOUT YOUR SALON.
Stylists, it´s time to get your blog on. Blogging is a perfect — not to mention inexpensive — way to increase your name recognition, get your message out there, and communicate with both current and potential clients. Simply put, it´s one of the best bang-for-the-buck marketing techniques around. Go the extra mile and incorporate vlogs — video blogs — into your strategy, and you´ll reach an even wider audience.
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