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Pastel Pretty

PRAVANA debuts its VIVIDS PASTELS and VIVIDS CLEAR options, which create soft pastel hues.

Color her world in a soothing palette of soft ultra-feminine hues. PRAVANA expands its ChromaSilk VIVIDS range with the debut of VIVIDS PASTELS and VIVIDS CLEAR-two ideal options for color enthusiasts seeking a fun, but soft pop of color.

The collection, which will be available in May 2013, is comprised of five delicate yet vibrant, shades. The palette includes Pretty in Pink, Luscious Lavender, Blissful Blue, Too Cute Coral and Mystical Mint.

How to Process:

1. The hair must be pre-lightened to a level 10 before applying PASTELS for the purest shades
2. Before applying PASTELS, hair must be freshly shampooed and towel-dried
3. Apply the color directly to the hair, again without mixing with any developer
4. Allow to process for 20 minutes at room temperature. Once the processing is completed, thoroughly shampoo and rinse hair until the rinse water runs clear

Beyond these five shades, PRAVANA introduces another way to achieve pastel hues with VIVIDS Clear.

When added to any of the ten classic VIVIDS shades-Silver, Yellow, Orange, Red, Pink, Magenta, Violet, Green, Blue and Wild Orchid-VIVIDS Clear softens and lightens the hue for ultimate color customization.

VIVIDS Clear can also be used on its own as a clear glaze for extreme shine.

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