On Thursday, September 18, 2014, (12:00 p.m. EDT) the Professional Beauty Association (PBA) will host, New Exhibitors: Expectations & Execution—a complimentary webinar designed to guide new trade show exhibitors on how to have a stress-free, productive exhibiting experience.
A recognized industry leader who has worked with countless manufacturers, distributors, and educators, Frank Cacciato, CEO of Katherine Frank Creative, will provide critical tips, creative tricks, and helpful anecdotes from experienced trade show veterans.
This 45-minute webinar will address why event research is vital and how to abide by show management rules.
It will also provide creative pre-marketing strategies to build awareness, explain how to create and implement an exhibitor plan, and clarify the difference between marketing and selling.
For more information and to register for, go to probeauty.org/eduonline. To learn about upcoming PBA educational opportunities, visit probeauty.org/education.