Michelle D'Allaird
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Skin Solutions

Learn how to boost sales! PBA is hosting a webinar on incorporating skin care services into salons

As the economy strengthens, many salon owners are seeking new ways to lure new clients and boost ticket averages. Incorporating skin care offerings and/or skin care collections is an ideal way to complement existing services and increase sales.

While this addition seems like a simple choice, businesses need to make careful preparation before introducing these new offerings. The Professional Beauty Association (PBA) introduces a new webinar, Branching into Skin Care Services...It Can Be Done!, which will be held, September 30.

Created to aid salon owners in successfully launching skincare, this 60-minute webinar features Michelle D'Allaird-renowned consultant, educator and business owner. She will touch on several critical aspects, including how to hire the right skincare team member and educate current employees on the offerings, as well as how to select the right products, services and equipment, and, finally, how to successfully market the new venture.

Open to everyone, this complimentary webinar will be held September 30, 2013 at 12 p.m. EDT (11 a.m. CDT, 10 a.m. MDT and 9 a.m. PDT).

To register, visit   

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