Produced by the Professional Beauty Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach has evolved into a major West Coast beauty event.
Open exclusively to licensed beauty professionals, students and instructors, ISSE Long Beach 2014 will debut in California's seaside Long Beach locale, January 25 to 27 2014.
Nearly 40,000 beauty professionals are expected to attend to find out what's trending in the industry. The sold-out expo floor featuring more than 350 topnotch international beauty brands will include Aveda, Clairol Professional, Conair, Moroccanoil and OPI Products, along with iconic brands such as Vidal Sassoon, Wella Professional, Zotos International and more.
With almost 150 educational classes, engaging live stage performances starring industry icons, and hair, barber and nail competitions, ISSE Long Beach 2014 will certainly be the place for beauty professionals to go to stay abreast of cutting-edge trends and to advance their careers.
ISSE Long Beach has also become the go-to event to launch new beauty products, services and trends. From international beauty powerhouses to indie brands seeking entry, the show carefully curates its exhibition hall to maximize the experience. PBA members continue to receive complimentary admission.
New for 2014 & Show Highlights
NAHA Stage
Of course, the North American Hairstyling Awards (NAHA) continues to be the industry's premier photographic hairstyling competition. The ISSE Long Beach NAHA Stage will spotlight both NAHA winners and finalists. They will showcase their talents, reviewing what a NAHA win can do for one's career and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA win and to learn the latest styling techniques and trends.
Stage Shows Featuring the Industry's Biggest Names
Among the most popular features are the dynamic stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as Faatemah Ampey, Nick Arrojo, Berry Bachen & DJ Riggs, Steve Elias, Kazamour, Martin Parsons, Sassoon Academy, Lisa Yamasaki, Maryl Velbeck and more. ISSE Long Beach features two main stages, including Center Stage and the NAHA Stage.
Expanded Hair & Nail Competitions
Students and licensed professionals are invited to flaunt their skills and win career prestige and cash prizes at the Hairstyling, Barbering and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb.
Hair and Barbering Competitions
For the first time ever, ISSE will play host to Major League Barber's Hot Hands Barber Brawl competitions, which will kick off with the Barber Brawl on Sunday, January 26. Competitors can register for categories, including Original Tag Team; Design and Color, Conservative; Basic Haircut; Fastest Barber in the World; Bald Fade; and Shear Crazy - No Machines, Just Shears. Winners will receive an array of tools and products.
PBA's hairstyling competitions will be held on Monday, January 27 with categories including Ladies Trend Cut, Color & Style; Long Hair Bridal; and Fantasy-Inspired by Hollywood. All competitors will use mannequins for entries and students and professionals will, of course, compete separately. For 2014, all competitions will be held in the Long Beach Convention Center.
Nailpro Nail Competitions
The Nailpro competitions take place Saturday, January 25, and count toward the 2014 NailPro Cup. Categories include: Soak Off Gel Manicure; French Twist - One Hand; and It's All About the Bling.
The EstheticsAmerica & Wellness Pavilion
The pavilion, featuring CIDESCO Section USA skin education, continues to expand. It provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment.
ISSE Mobile App
From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the ideal way to plan your ISSE experience and maximize your time. Download the free app for your Android, iPhone, iPad or Blackberry device. Just search for ISSE LB 2014.
ISSE Long Beach will continue to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. Attendees must present proof of license and a valid photo ID.
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