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SALON LIFE: TRENDING
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SALON 411: WHERE DO YOU WORK?
SALON 411: WHERE DO YOU WORK?
by Tracey Middlekauff

We asked stylists, owners, and other industry professionals to reveal the inside scoop on the salon biz, and they didn´t hold back! They shared the ups, the downs, the headaches, the disappointments, and the many, many rewards of a life dedicated to making people beautiful. Read on to see what we found out.

Back In The Black ...and How to Get There
Back In The Black ...and How to Get There
by Victoria Thomas

"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling.
Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA





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