"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling. Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA
We asked stylists, owners, and other industry professionals to reveal the inside scoop on the salon biz, and they didn´t hold back! They shared the ups, the downs, the headaches, the disappointments, and the many, many rewards of a life dedicated to making people beautiful. Read on to see what we found out.
So you say you don´t like to sell? Well consumers don´t like being ‘sold´ either. Instead let´s get back to the best way for clients to style and care for their hair in between appointments…with salon products! 1 Comment(s)
Running a small salon is a lot like being in a family. It's a close-knit environment and everybody plays a role in how well the family gets along, right? So, how do you pinpoint whether or not your "family" is disrupting your daily operations or your business in general? Well, you have to identify what your salon's weaknesses are first, advises Andrew Finkelstein of The Beauty Resource. It's hard to be objective because after all, your salon is your BABY!
Worried about your salon´s carbon footprint and chemicals in the products and processes you use every day? Learn from other salon owners who are running their salons greener, cleaner and more profitably, too!
Use this 8-step common sense, no-nonsense Feng Shui approach to improve different areas of your salon and stimulate positive energy, creativity, wealth, and above all,the image of beauty!
World-Class Hair & Beauty Magazine, Hair Style How-To Books & DVDs, Free Hair Style Gallery. New hair ideas. Best haircuts and styling tricks.
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