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HAIR: PRODUCTS: CARE & STYLING
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Fast and Fabulous
March/April 2013 Find in
HOT Mag
Fast and Fabulous
EXPRESS, a new patent-pending system by PURE Hair Extensions, allows stylists to apply an entire head of weft extensions in about 30 minutes.


Fall Perfection
Fall 2015 Find in
HOT Mag
Fall Perfection
As humidity drops and the demand for frequent stylings rise, protect, smooth and treat her hair during heat-styling services with Agadir Hair Shield 450 Plus Intense Créme Treatment.


Gerd Hoher, President
November/December 2012 Find in
HOT Mag
Fade Out
A fifth-generation stylist, Gerd Hoher is on a mission to establish arteasecolors as the No. 1 no-fade color brand on the market.

All arteasecolors are 92% natural in the tube and feature proprietary 3 Wheat Protein Complex to guarantee brilliant and natural-looking haircolor.

Extensions Additions
March/April 2013 Find in
HOT Mag
Extensions Additions
Ultratress unveils Ultra II plus and UltraWefts.


Decoding Finishing and Styling Sprays
Decoding Finishing and Styling Sprays

If you're stymied by all the different types of sprays on the market-working spray with hold, hairspray with memory, moveable finishing spray, and more-we're here to help you get up to speed on the different types of sprays, including how to choose the right ones for your hair and styles.

Darken your blonde
Darken your blonde
by Hair's How

Tips for easy transition
The road from blonde to brunette can be fraught with danger, so learn from the best: Beth Minardi, internationally acclaimed color expert, color director, and co-owner of Minardi Salon in New York City, and Mia Liguori McHugh, international color artist and director of product development for Scruples, give you the business.


Pureology Curl Complete
Curl Overhaul
Pureology debuts Curl Complete-the brand's first-ever haircare collection devoted to treating stressed color-treated waves and curls





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