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Screen USA Names Master Visionist Jason Schwind as Creative Director -
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Screen USA Names Master Visionist Jason Schwind as Creative Director

Tampa, FL - November 2010 - Screen USA, the importer of the finest Italian professional beauty products, has appointed industry veteran and master visionist Jason Schwind as creative director. Schwind, whose experience in six cities and two countries includes 18 years as a high-profile educator and platform artist, says his first goal is to develop a multi-tiered curriculum and training system that will make education exciting and accessible to stylists at all levels. In January, he will train the new Screen USA team of educators, allowing complete continuity, as they travel and teach across the country. The company is pioneering micro-distribution in order to help entrepreneurial salespeople support salons with the one-on-one help they demand.

Combining classic European training with barbering skills and progressive, salon-centric concepts, Schwind is a sought-after educator and artist who has styled hair backstage at events like the Radio Music Awards and Lollapalooza, and worked with top names as diverse as Molly Sims and Dave Navarro. While he has also styled behind the scenes for numerous print ads, TV and film, he says that his salon connection remains the most important one because, "It's clients' ideas and challenges that inspire my vision the most."

As the current artistic director of Studio: a Collective of Stylists in Denver, Schwind leads monthly classes and presents quarterly trend statements. His educational approach is twofold: Every stylist needs to perfect both cutting and coloring skills to be truly successful in today's salons, and his education provides new ways to easily combine and customize the two. Additionally, he has a solid reputation for developing layered educational programs in which foundational techniques build on one another, allowing the stylist confidence and creativity. He brings that approach to Screen USA.

"I believe in giving value well beyond product use," says Schwind. "Salons need real-life-approach ideas for growing their business and their teams."

Schwind's first collection for Screen USA will be Organic Geometry, which taps a common thread among global trends and allows stylists to reinterpret it for the individual client in the chair.

Screen USA's principals and managing partners are Andrea and John Bogan and Yves Henrichon. Candidates interested in the Micro-Distributor concept are invited to contact Sandy Mangione, principal at iBeauty, LLC, who is managing Micro-Distributor recruiting and training for Screen USA, at sandy@screenhaircare.com or 215-275-0952. To lea more, visit www.screenhaircare.com.

Media contact:
Jayne Morehouse
office 440-846-6022/cell 440-840-5044
Jayne & company
jayne@jayneandco.com





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